Today we’d like to introduce you to Jody Pesapane.
Jody, please share your story with us. How did you get to where you are today?
Mindful Mixtures is a family business, comprised of two sisters and one of their daughters. We grew up in an entrepreneurial family. When our father/grandfather became ill, he discovered the power of essential oils. They offered more relief than other remedies he had tried. This discovery, unfortunately for him, came too late as he passed away in October of 2013. We were inspired by his findings and spent the next 18 months educating ourselves and researching the wide-ranging benefits of plants.
In April of 2015, Mindful Mixtures was born, with the intent to educate and empower people to take control of their own health. We spent three years working at local pop up events where we would sell directly to the public. We went door to door to retail shops showing owners our products, met with local growers to source the best ingredients, and hosted educational classes on the benefits of essential oils and plants. In 2017, we took a chance and signed up to be in the Las Vegas Market Show to get ourselves in front of wholesalers.
We spent our entire bank account, leaving $15 in our checking account. On the very last day of the trade show, we met the Grommet, an online marketplace and product discovery platform for small businesses. This opportunity put us on the map and has allowed us to reach families all over the nation. With each opportunity, we are getting one step closer to changing the way the world looks at health care.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Mindful Mixtures’ competitors are essential oil companies that employ multi-level marketing to promote and sell their products. Due to this method, these companies have the capital available to effectively market their products and therefore dominate the industry.
Unfortunately for the consumer, these oils are mass-produced and distributed with very little education and guidance. Essential oils are powerful and when used incorrectly, can cause harm. This misinformation could negatively impact the public’s health and ultimately damage the industry, causing people to become sensitized to the oils or afraid to use them.
Mindful Mixtures follows strict guidelines and protocols while blending products to ensure the highest safety and does not advocate the use of full-strength oils. Mindful Mixtures has found that utilizing ingredients that are not commonly found or widely published minimizes the public’s risk of sensitivity. This differs from the multi-level marketing companies, which only offer oils from commonly found plants.
So let’s switch gears a bit and go into the Mindful Mixtures LLC story. Tell us more about the business.
Mindful Mixtures is an all-women family-owned business that creates essential oil blends designed to target pain and inflammation, promote sleep, boost mood and are great tools for relaxation. All three owners are health professionals and were looking for a better way to care for their bodies and that of their families, without the use of harmful chemicals. Their motto is “Bringing nature back to health.”
In today’s world, it is rare to find products that do not contain some sort of genetic modification. The owners are proud to say that all of their products are organic, nonGMO, and contain zero additives or fillers. Only raw plant materials are used in the makings of their blends. Their mission from day one was to give people the power to control their own health care and to educate them on the use of essential oils and plants.
They want families to feel safe using their products and know that they were created with love from one family to another. I (Jody) am a certified aromatherapist and working to register as an herbalist, my niece Taylor has a degree in Psychology, is a Certified Personal Trainer, Coach, an athlete, and my sister Tami is a Registered Dietitian Nutritionist and Health Coach. We have formulated our products with both genders in mind.
The look and the scent of our products appeal to both men and women. Every product has a specific purpose, and we have created them for active and professional individuals who want a healthy alternative to relieve everyday common ailments. We are hoping to help change the views of natural medicine. It is a goal of ours to personally know the grower/distiller/manufacturer of each ingredient that we use.
As our company grows, we intend to invest and give back to sustainable growers, helping to keep the demand for quality essential oils viable.
Has luck played a meaningful role in your life and business?
As mentioned before, our journey with The Grommet was true luck. It was definitely being in the right place at the right time and trusting our gut. With no money and really no plan B, we went to the Las Vegas tradeshow in hopes of being discovered… and that we did!
On our official launch day with The Grommet, we were told to expect 50-75 orders of our magnesium sports spray/gel, Charley. We had roughly that many products made and thought we were ready to go. As the hours went on, order after order came in and we ended up getting 500 orders in the FIRST day!
We were completely blown away! Since then we have sold roughly 3200 Charley’s, and we continue to get orders daily. That day at the tradeshow was total luck, and it is one that continues to pay off for us. Charley is now in households all across America, helping people fight muscle soreness and cramps, and we couldn’t be more proud.
- Our product prices range from $16-$25 with a few higher-end specialty CBD Products
- Address: 436 Heliotrope Ave. #2B Corona del Mar CA, 92625
- Website: www.mindfulmixtures.com
- Phone: 949-234-8134
- Email: email@example.com
- Instagram: @mindfulmixtures
- Facebook: https://www.facebook.com/mindfulmixtures
Sarita Relis Photography