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Meet Jodi and Amanda Karpel of Rewire in Encino

Today we’d like to introduce you to Jodi and Amanda Karpel.

When Amanda was younger, she went with her mom, Jodi, to a boutique at her school. Amanda asked if, the following year, she could sell something at the boutique. At the time, they had nothing to sell. At about the same time, in 2011, Jodi’s employer announced a major reorganization and reduction in force called Project Rewire. For over a year, the status of Jodi’s position was unknown, and the stress caused by that unknown was difficult to manage. Jodi and Amanda started making jewelry as a way to relax and spend time together. Though Jodi’s position at the company was ultimately not eliminated, Jodi and Amanda continued their newly-found passion of creating inspired industrial jewelry. Choosing to change something negative into something positive, rewire was born. Rewire did its first boutique at Amanda’s school, and it was a success. As rewire, Jodi and Amanda continue selling jewelry at boutiques and are always looking to expand.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a smooth road for us. We have learned a lot about how to make the jewelry, how to display it, and where to sell it. We have made our own website, www.rewire-designs.com, and we are 100% self-taught.

Please tell us about Rewire.
All of our jewelry is handmade inspired industrial jewelry. We love to use wood, leather, rubber, recycled items, screws, wires–things you don’t always see in jewelry.

We use a lot of peace signs and symbols of encouragement. All of our designs also come with inspiration. A quote, a saying, a thought–all meant to add meaning and positivity for those that wear them. Rewire’s goal is to recreate your world peace by piece.

Do you look back particularly fondly on any memories from childhood?
Amanda has always loved selling things. From lemonade stands to selling slime, she has always been a young entrepreneur. We have absolutely loved taking it to the next level.

Pricing:

  • All jewelry is currently priced below $50.

Contact Info:

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