Today we’d like to introduce you to Jodi Day.
Jodi, please share your story with us. How did you get to where you are today?
In 2017, when my son was an infant, I left my design job in New York, and our family moved to Los Angeles. By the time he turned one, I was beyond burnt out from putting this little person above my own needs day after day. I began a new self-care routine and it changed my life.
I looked for a shop that had all the essentials for the complex care of mothers. From compression leggings and perineum care to natural makeup and skincare. It didn’t exist, so I set off to create it.
I talked with dozens of mothers to discover their self-care must-haves. I took my long list of items, started looking for the best-in-class brands, and Mother Mother was born.
Over the past year, I have been developing my own line of products. With sustainability in mind, the focus is on elevated design at an accessible price point. So far Mother Mother has launched nine products with six more in development.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nope! If starting a business was easy everyone would be doing it. I’ve had moments when I wanted to quit and go back to full-time UX design. But every time I push through big challenges, I’m even more excited about my business.
As an entrepreneur, you have to wear many hats and go way outside of your comfort zone. Although my design background has been a valuable asset, I’ve had to learn so many new skills. Bookkeeping, marketing, photography, product development, manufacturing…the list goes on. Each one has its own unique challenges, but manufacturing is a hard one. There are so many moving parts and it always takes 3x longer and costs more than you think it will.
Tell us more about your business.
Mother has everything you need to care for yourself during pregnancy, postpartum, and beyond. We carry all the best-in-class brands, as well as our own growing line of products.
I’m proud of every product we have made. We strive for a balance of sustainability and elevated design while keeping prices accessible. We offer refills and package our products in glass paper and metal.
The next step for Mother Mother is to give back. My mom was a single mama for a long time and she relied on help from others. Starting in 2020, we will donate a percentage of all sales to organizations that help mothers in need.
- Website: mothermothershop.com
- Email: email@example.com
- Instagram: instagram.com/mothermothershop
- Facebook: facebook.com/mothermothershop
Jordy Whitaker, Wille Yli-Luoma, Kayla Sarago