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Meet Jocelyn De Leon of Hire Women in San Fernando Valley

Today we’d like to introduce you to Jocelyn De Leon.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’d like to believe that my real journey began the moment I put my two weeks’ notice as a financial aid advisor at UCLA. I worked there for about 5 years, and although I am forever grateful for that period of time, I knew that’s not where I wanted to retire. Prior to quitting, I had returned to school to become a radio personality — random, I know. I started going to school for Radio/TV & Film broadcasting at my local community college and I had done about 3 internships. It was in that last internship that I truly knew I had to leave my secure job to follow this weird gut feeling. I quit my job with no solid plan or prospective job, and a week later the stars aligned and I was hired to do social media and manage all YouTube content at the place I was interning for, Skee TV. Eventually, I came on as a content producer for their YouTube channel and multiple shows on Fuse TV. Around that same time, I also got my own radio show called ‘Meet The Industry’ where I interviewed women in the entertainment industry about their journeys and the obstacles they overcame to get to where they are now. It was a dream come true. That lasted for almost two wonderful, yet stressful years. Without much notice, because that’s the biz, we were all let go — every single person. I had no idea what my next move would be, so I applied everywhere. I received a couple of interviews and meetings with powerful people and yet nothing was happening. A part of me (ego) felt that maybe I wasn’t as good as I thought, but an even bigger part of me (intuition) told me I was destined for something greater. I prayed a lot that year — for clarity, guidance, patience … a miracle. I was able to do freelance work while I figured out my next step, but it was still the scariest most transformational period of my life. It was in those months that I realized that I never wanted to solely rely on one company for income and that I refused to allow a job title to validate my worth. In a sense, I felt that I had no other option but to create my own job. Many months later, two concepts came to me — “Hire Women” & “Support Your Homegirls.” Immediately I created mock merchandise and researched the statistics of women in CEO positions and as business owners, I wasn’t surprised by what I found, but I was upset. I knew I couldn’t let Hire Women just be an idea, I had to execute this vision. That’s where we’re at now. Figuring how we can make an impact.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My journey as an entrepreneur has been anything but smooth. I didn’t go to school for business, there aren’t any entrepreneurs in my family and I don’t have mentors. If I’m being honest, everything has felt like a struggle. From creating my own website to starting a business from nothing. It’s all a learning process and I love it that way because I feel empowered knowing I can figure out how to do (almost) anything. However, the biggest struggle has to be the one I face with myself when I’m unsure if I’m smart or good enough to create a meaningful and sustainable business. So many times I’ve questioned if this was for me and if what I do makes a difference. However, I always get a sign from our amazing customers/readers reassuring me that what I’m doing is needed.

Please tell us about Hire Women.
Hire Women is all about empowering Women via social media, blog posts, apparel, events, video content and Meet The Industry radio. We are an extremely small, but mighty team consisting of my right hand aka Editor-in-chief Zaida Diaz, event coordinator Erika De Leon, and our amazing writers Amy Gonzales and Diane Cervantes. Our mission is to utilize our platform to inspire and assure women that they’re not alone in their journeys. We’re known for sharing impactful content, which I am so thankful for because I don’t believe in “fluff” content or posting just to post — everything we do has to be purposeful. Personally, I handle all things creative, booking, research for radio interviews, all things apparel, social media, photo shoots, contracts, producing videos, editing (audio/video) and occasionally I also write for our website. I’m most proud of the community we’ve created, it’s something I’ve always dreamed of. I’ve been creating content for women for almost 5 years and it’s not until I started HW that it truly connected. It was worth the wait! I believe the fact that my background in the entertainment industry is what sets us apart. The connections and friendships I’ve made along the way have led to amazing opportunities and full circle moments.

Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory is all the fun adventures my mami use to take my brother and me on — from exploring the Queen Mary in Long Beach to taking a road trip to San Francisco. My mom will always be my biggest inspiration. She’s the true definition of a warrior.

Contact Info:

Image Credit:
Kevin Bennylee, Raq-C, Andrew Mori, Jessica G, Bethany Rico, Alex Vartarian.

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