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Meet Jo-T

Today we’d like to introduce you to Jo-T.

Every artist has a unique story. Can you briefly walk us through yours?
I believe what sets me apart from most artists is my background and childhood. I didn’t have a typical childhood growing up. I was actually exposed to a lot of different cultures which I believe is why I don’t limit myself to one genre as an artist.

My mother is a first-generation Kenyan who was the first in her family to move to America at the age of 18 while my father is a born and raised American hailing from Jackson, Michigan. Growing up, I was actually privileged enough to go back and visit my mother’s side of the family so I was raised in Kenyan culture as well as American culture. During my high school experience, our family had to relocate to Singapore as well.

With all these experiences growing up, I have always considered myself to be a “think outside of the box” type of person because I know life can literally change overnight it’s just a matter of perspective.

Please tell us about your music.
As a child, I always wrote. My mom would buy me notebooks and I would just fill them up with poems and free end verses. As I grew older, I began to write songs and used it as a coping mechanism or a form of therapy in a sense.
I believe I am very in touch with my feelings and surroundings so my music/art is honestly a vibe or an extension of myself. I rap about current problems in my life such as “the chase” to be successful, lost love, new-found opportunities that could potentially lead to stardom, and so on.

I strive to give people not necessarily a part of me but a glimpse into my life. I want to make real music that touches people. Something they can listen to and be like “hey, that’s me” or “I know what that feels like” because at the end of the day we are all human.

Lastly, I hope to truly inspire people, even if I never make it as big as I want I hope I can leave behind a legacy in which listeners can say “his music changed my life” or “he inspired me to chase my dream.”

Choosing a creative or artistic path comes with many financial challenges. Any advice for those struggling to focus on their artwork due to financial concerns?
The best advice I can give anyone is to teach yourself new things. You obviously won’t be the best at every aspect of the art but teach yourself how to record, mix, and master so that way you know how much work an engineer has to do so you don’t get ripped off or if you are in the studio and the engineer doesn’t know how to do something you can.

Also, teach yourself how to use Adobe products as well as Canva. I currently make all my cover art but I was also a Computer Graphics student before I dropped out of college.

Lastly, save all the money you can for marketing. You can have the best product in the world but if no one knows about it you won’t be very successful if at all. Put money aside to push your music out there because it’s going to cost. YouTube will be your best friend for all of these things.

How or where can people see your work? How can people support your work?
I am currently working on an album set for this fall (last quarter) but no solid dates have been drafted up. My first official single is titled “What I Got To Lose/Loft Music” can be found on Apple Music, Itunes, Spotify, Tidal, & Soundcloud.

My Soundcloud actually holds a larger portion of my catalog with two mixtapes and some loose singles floating around in there as well.

I currently use my Instagram and Twitter for all music updates but I will be launching a website very soon for music updates, shows, & merch.

Contact Info:

Image Credit:
@kenneth.pic, @Kei.Gii, @Ifster

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