Today we’d like to introduce you to JJUAN.
Thanks for sharing your story with us JJUAN. So, let’s start at the beginning and we can move on from there.
I’m from the Bay Area and was raised in what would be called the hood or projects. Growing up, I experienced a lot of struggle, hardship, and poverty. Even then, I knew that life didn’t have to be like that and that you can climb out of anything no matter the circumstance if you were willing to take a leap of faith and trust yourself. I decided to use music as my way out.
In high school, I started freestyling to beats at the lunch table and my friends really caught on. Everyone was hella amazed at how effortlessly I let lyrics fly from my mouth and I got a thrill from the Loveland energy being shown. From there, I got in the studio with my guys Lomax and Feez and recorded my first song. Connected with dir. Chris Simmons to shoot a visual and released my first song via YouTube in late 2014. Platforms and blogs like THIZZLER and Bay Area Rap pick up the song organically it was a good first release. Started performing at clubs in San Jose and San Fransisco like “Slims” and started building a buzz locally.
I didn’t want to be boxed in like most Bay Area artist so I moved to LA in 2015 and slept on my boy Kofi’s floor for some time until I was able to get on my feet. Linked up with Will a good friend from back home who also recently moved to LA for management and started creating and performing more in LA with the help of my guy Tony. In 2018, I linked up with my new manager “Lysh” to rebrand and release my first Album, “CLIMB,” which caught a lot of attention Power 106 featured it. I have more projects coming soon that showcase who I am, where I came from, relationship traumas and my journey to get here. You’ll see features from artists like Guapdad 4000, tyUS, Frvr Friday, Swaghollywood, Tray Haggerty and more.
Has it been a smooth road?
Growing up in the projects, you are surrounded by a lot of grime and shady shit, sadness and anger. As kids, we lived a section 8 lifestyle, we had lights always going off cause the money wasn’t there. My moms always did her best for all four of though (me and my siblings). I would break away from home problems by going to house parties but people were getting shot up. I’ve gotten a gun pulled on me twice one of those times I was robbed at gunpoint. You see a lot of dishonesty. We struggled, but the Bay made me who I am and showed me about being down and getting it out the mud. The studio and taking on music is what really allowed me to stray away from all the bullshit. However, It’s important for me to convey my roots in everything I do. I like to tell my life stories.
Of course, there were the struggles of sleeping on a floor for almost a year moving to LA and dealing with a lot of shady music industry people who nine times out of 10 aren’t about shit but talk talk talk. But even with all this, I had some real ones backing me supporting me helping me remain sane. (my day ones they know who they are)
It’s still a grind even today I’m not fully where I want to be but I’m making my way. I’m proud of breaking the cycle of where I came from and for creating my own life. I want to show my family and my community that they can achieve anything they set their mind to.
Can you give our readers some background on your music?
I am a musician, recording artist and songwriter.
My music revolves around trauma, relationships, and bossing up. I want to create feel-good music, where people can catch a vibe anywhere – whether they’re driving their car, pre-gaming with their friends, in the club or just goofing around. My projects are very versatile; you could consider my music to embody a “hybrid” style that combines experimental hip hop, R&B and sometimes heavy trap. I’m diverse when it comes to my creativity; I never want to feel boxed in.
I take a lot of pride in writing substantive lyrics. Everything I do honors the Bay in some way and incorporates themes around my unique stories of struggle, love, heartbreaks, feeling good and shedding light on my journey, the good, bad, ups and downs. My newest songs are really about loyalty, honesty, feeling good and just keeping it real.
How do you think the industry will change over the next decade?
I see myself being one of the biggest artists/songwriters in the world and making a living for my family and I off of my creativity. I see myself with millions of fans who are able to connect and relate to me through my music. I see my face and name on the largest billboards. I see myself changing lives… Recently I’ve been pitching a lot for synch and licensing so I’m sure you’ll hear me in film and TV soon also.
- Website: www.jjuanofficial.com
- Instagram: www.https://instagram.com/jjuan_g
- Other: https://open.spotify.com/artist/5aZ14GvY09XFDZDOq5Admm?si=GykRfTfiRD-EDoceQpuJCg
*Personal Image taken by Kofi “L8nightKof” Dodi