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Meet Jina Song

Today we’d like to introduce you to Jina Song.

Thanks for sharing your story with us Jina. So, let’s start at the beginning and we can move on from there.
I was born in Chicago. When I was eight years old, my family uprooted and moved to the Bay Area in Northern California. I grew up in a small town and attended college at U.C. Davis. Three months after graduation, with what seemed like an eternity of negotiating with my parents, my love for the arts brought me to Los Angeles. I moved here to pursue an acting career…little did I know that my love of tapping into my creative side would lead me to design my own jewelry line and ultimately starting my own business.

I started playing the violin at three years old and played for fifteen years, so I was no stranger to the world of performing arts. My parents, being very traditional and strict could not understand why I was doing what I was doing and following my dream to pursue acting. In their world, I was not being practical. In mine, I was finding my voice that had and still has so much to say.

In between acting jobs, I started making jewelry as a creative outlet and quickly discovered it to be incredibly fulfilling. It all started as a hobby when I found myself shopping for the perfect accessory that would compliment my voice through my expression of fashion. I searched high and low and kept coming across pieces that were often close, but not exactly pieces I wanted to rock. I decided to make a few pieces that would compliment my mood for the outfits I would wear. Not only did I fall in love with designing unique and fashionable pieces, I felt like it gave me a voice to express myself through my own style. I truly felt the sense that I was dancing to the beat of my own drum. I found an immense amount of joy as I poured my inner thoughts into a piece of adornment that would ultimately bring others joy!

I designed jewelry for seven years before I decided to turn it into a business. I would wear my jewelry out and about and would consistently get stopped to ask where I got my pieces. Talk about signs! I was told by many people (some friends, but often strangers) that I should start selling my pieces. Sometimes, people would even offer to buy it right off of me! I always had intentions to start my own business, but something always seemed to hold me back. Yup! You guessed it! FEAR!

As I moved through this fear (for seven years), I realized that if I could be a facilitator, even in the smallest way to help someone express themselves and find their inner voice through something I created from within, this was bigger than my fear and I had to do it! So I did! And I haven’t looked back since!

I still act and love the creative process of acting, but my company gives me a feeling of joy and gratitude in such a different way!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has definitely not been a smooth road. I do not come from a business background, in fact, I know very little about it, so a lot of what I’ve been doing is figuring things out as I go, and learning from my challenges. I’ve been reading finance books, articles online, listening to podcasts, every chance I get in order to learn more about business. Being a one-woman show can get extremely overwhelming, especially because I’m learning as I go.

What I will say though is the amount of support I have gotten from loved ones and friends has been so incredibly humbling. I never expected so much love and support from my friends and family. It has given me the fuel to keep my head up and keep myself moving forward, even through the rough patches. I’m still learning daily.

I realize undoubtedly that I want to live life trying and learning and growing from my mistakes, instead of looking back when I’m older and regretting that I didn’t even try at all.

We’d love to hear more about your business.
I have a jewelry line called SONG LA Jewelry. I am the owner and designer (and everything else in between for now). I wanted to design a line that is all-inclusive. For all styles, all personalities, gender-neutral, accessible to the mass, i.e. would not break the bank book, and of course stylish.

Many of my pieces are convertible…meaning they can be worn more than one way. For example, one-piece can be worn like a bolo tie. But if you’re feeling edgy, I intentionally designed that same piece to be worn as a choker. And if you’re feeling a bit flirty or playful, that same piece can be worn tied in a bow. Essentially, you’re getting three different looks but paying for one piece. I like that. I like the feeling of people feeling like they got a great deal without compromising quality or design. I feel that as humans, we are not always one-note, moodwise or emotionally speaking. Sometimes we feel fun, sometimes we feel edgy, sometimes we feel more calm and casual. My pieces are versatile and relay that same experience.

Many of my pieces are intentionally unisex. The overall style of SONG LA Jewelry is classic, with a touch of edge, so a lot of my pieces can be worn dressy, or super casual. It’s quite adaptable, actually.

What I am most proud of as a company is the fact that I put a lot of my love and intention into each design and I do not put out pieces that I myself would not wear or pay for. I’ve made many pieces that I like, but never put them out to the public to sell, because I was not 100% happy with the design or structure. I stand by my design and quality, and have in turn had many repeat clients. I feel that a person’s style is their own expression and voice. It makes me happy to know that my pieces are a part of someone’s personal anthem.

As SONG LA Jewelry grows, I plan to contribute and give back to children in need. They are our future. Literally. It has been my plan from day one. I do not quite know exactly what this will look like yet, but it is most definitely part of SONG LA Jewelry’s future.

What were you like growing up?
I was painfully shy growing up. I was always in my own world and extremely imaginative. I was shy to the point that my 1st-grade teacher told my mother, “Mrs. Song, we have a problem. Jina does not talk in school.” I had that same teacher for 2nd grade and she put on plays throughout both school years. I think doing plays and being able to be a character gave me my love for acting because it gave me permission to be outspoken and expressive in public…as a character, of course. Not as Jina Song. That shyness did not wane much as I got older.

Looking back on it now, I think I probably had some type of social anxiety. I was always fine when I was amongst supportive family and friends, but when I was out of my comfort zone, I definitely shut down and went into my head. That’s probably where I found a lot of my imagination and creativity. I grew up with three siblings though, so being shy and quiet at home was not a choice for me if I wanted to be heard. I’m pretty sure all three of my siblings and parents would agree that you could hardly shut me up when I was home.

Growing up, I loved movies that evoked some type of strong emotion in me. I especially loved comedy. I believe laughter is healing to the soul. I vividly remember often being in the living room with my family when I was a child, and performing for each other and my parents, whether it was plays, singing, or dancing, we were always laughing.

I also played the violin for 15 years in orchestras and weekly lessons, so that was a big chunk of my childhood.

My parents were the first generation from South Korea that came to the U.S with very little, which means they were always working, so staying active and busy was a way for them to make sure we were always doing something towards our betterment. I hated it then, and even called orchestra, “dorkestra”, but I am so beyond grateful that I was given the opportunities that my parents worked so incredibly hard to provide us with.

Contact Info:

  • Website:
  • Phone: 323.356.2742
  • Email:
  • Instagram: @songlajewelry
  • Facebook: @songlajewelry
  • Twitter: @jinasingsasong

Image Credit:

Justin Paul, Alexander Watson, Ian Alfon

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1 Comment

  1. Katona Mani

    November 6, 2019 at 18:53

    Hello beautiful Jina, I finally found you here on facebook which led me to discovering this wonderful Voyage L.A. page. Very IMPRESSIVE… love your work and seeing your lovely face/person modeling your FAB jewelry designs. Congrats, Jina. You’ve really got it going on, dear one. Looking forward to seeing you near Xmas.

    John and I now have a sweetly beautiful home to host you and Justin. I hope you two can stay longer this time. We would love to show you and Justin a good time and get all caught up.

    Love and hugs,

    Katona Mani on Facebook

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