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Meet Jim Osorno of Broadway Baker in Santa Monica

Today we’d like to introduce you to Jim Osorno.

Jim, can you briefly walk us through your story – how you started and how you got to where you are today.
When I was young, I always dreamed of performing on Broadway. That childhood dream became reality and for many years, I was singing and dancing in several Broadway shows! Now, I’m fulfilling another dream: to share my passion for baking. Growing up in Michigan and on Maui, I was always in the kitchen baking with and learning from my Mom and Dad and Grandma O. They shared with me family recipes and their love for creating fresh, delicious, homemade, great tasting food. With commitment, dedication and tradition, BROADWAY BAKER is passionate about dreaming big, supporting charitable organizations and creating delicious homemade goodness.

Broadway Baker is dedicated to creating fresh, all-natural cookies, brownies, granola, thoughtful gifts and creative catering for people who love flavorfully delicious hand-crafted homemade goodness. We are mindful of our environment and community by using recycled packaging materials. We also offer gluten and wheat free options.

To guarantee quality, freshness, and flavor, we create our homemade goodness in small batches from scratch. We create and bake everything to order using fresh all-natural premium ingredients, including as many local regional and organic ingredients as we can get our hands on. From sweet, creamy unsalted European butter to locally-sourced clover honey and organic eggs– everything is natural and real. Three generations of family recipes make-up our scrumptious offerings. We proudly support three charities and we use recycled materials (as much as we possibly can) for our packaging.

We will soon be opening our first brick + mortar: 1209 Wilshire Blvd. Santa Monica 90403.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a wonderful + thrilling labor of love. I love to bake and I love to share. The hours have been long at times, but it is all worth it when someone sends us a note or stops us on the street to tell us how much they love our goods. Our growth has been steady and progressive year after year and we are super excited to be opening our own shop!

Please tell us about Broadway Baker.
We bake everything fresh to order and we use premium, local and organic ingredients. I grew up baking with my Mom and Dad and Grandma O, so I use a lot of their recipes or my spin on them. Our Grandma’s Mix-Up Bars (we make our own graham crackers for these!) are our #1 seller; followed closely behind by our Lemon Raspberry Shortbread (fresh lemon zest, organic raspberry preserves, unsalted European butter, local organic eggs). Our Salted Caramel Brownies have been featured on the OList in O, The Oprah Magazine. And our wheat free Coconut Pecan Chocolate Chunk Cookies are a fan favorite.

We are proud of our consistent growth year over year and that we support three charities with every purchase: @caringkindnyc @aspca @bcefa.

Our client, vendor, and holiday gifts are always baked fresh to order and are beautifully wrapped with original + special holiday decor.

Do you look back particularly fondly on any memories from childhood?
Being in the kitchen with my parents and Grandma O!

Contact Info:

  • Address: 1209 Wilshire Blvd
    Santa Monica 90403
    *brick + mortar Coming Soon!
  • Website:
  • Phone: 646-410-3857
  • Email:
  • Instagram: @broadwaybaker
  • Facebook: @broadwaybaker
  • Twitter: @broadwaybaker
  • Yelp: Broadway Baker

Image Credit:
Unicorn Productions LA

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.


  1. Nan

    June 5, 2019 at 12:54

    So happy that your brick and mortar building is now a reality! We definitely will visit you once Heather moves back to LA! NanBowles

    • Jim Osorno

      June 8, 2019 at 18:02

      Thank you so much Nan!!! will absolutely be looking forward to seeing U!! 🙂 Jim

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