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Meet Maya Hernandez of Maya or Sincere Pictures

Today we’d like to introduce you to Maya Hernandez.

Maya, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I entered the military at 17 years old, right after high school. After four years in the Marine Corps, I came home and started art school. After a year of Animation, I decided to change my studies to film and change colleges. I did a year of schooling at The Los Angeles Film School. I spent like 2-3 years working for free trying to build a network in the film industry and book as many jobs as I could. I still had a 9-5 just to keep the lights on. In about the 5th year or so I decided to just quit my job and go full time in film work, working mainly in the camera department but also gaining experience in the lighting department as well. I now had over 12 years in the industry since school with a well-round experience in all departments of film making, but mainly staying with camera and lighting. I’m grateful enough to have been blessed to work on a lot of great projects with a lot of top talent. As well as work in many different genres.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all. In the beginning building a name for yourself in the industry is difficult, as well as the financial part of it, not making any money at all until you are semi-known well enough to get employed. Then the next level struggle of booking the better paying jobs.

Alright – so let’s talk business. Tell us about Maya or Sincere Pictures – what should we know?
I am a Director of photography, camera operator and photographer. In general basic terms, my job is to provide a service that produces visually pleasurable images either on video or digital. I take a lot of pride in the quality of my work as well as in the process it takes to produce that quality of work. I guess you can say I stand out due to the many lanes Ive been able to establish myself in. I’m of Hispanic descent and I feel due to it, it has open doors for me in the Mexican Regional music industry, the reggaeton genre industry and just overall Latino market. I also work in the hip hop music industry and just American English film industry.

Is there a characteristic or quality that you feel is essential to success?
Work ethic… hard work and the willingness to do it.

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