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Meet Jesus Maldonado of Brown Tears

Today we’d like to introduce you to Jesus Maldonado.

Hi Jesus, so excited to have you with us today. What can you tell us about your story?
My friends call me “Maldo”. I was raised in South Central, Los Angeles. Growing up, I was always taught to work hard for the American dream. But was is the American dream. How much more do we have to give up? I have watched my immigrant parents give everything so I can live the dream. It was never easy. Being brown means you know the struggle. It means you have lived through physically and emotionally draining events in your life that have taught you not only about the struggle but also to be proud of who you are.

As a male in the Hispanic culture, you are deprived from showing emotions but growing up with an immigrant family you go through extreme hardships trying to live the so-called American Dream. Brown Tears is a voice for everyone. We are all brown. Brown isn’t just one shade, it’s universal.

Yet, this is only the start. Brown Tears is a platform to unite us. I want Brown Tears to bring people together through clothing (or fashion). I want to form a community and aid as much as I can.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Starting out was a challenge my biggest obstacle was trying to find creative ways to send out my message to my community. I didn’t know how to put my message and meaning of Brown Tears into words.

We’ve been impressed with Brown Tears, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
My main priority is to make clothing for the people and movements that inspire me. Every single piece of garment comes from love. Each design has a story and meaning of its own. The name Brown Tears is so simple yet so powerful. my main inspiration for this brand was my parent’s struggle in life due to being immigrants and brown. I remember seeing their frustration in their eyes of not having the same opportunities others have in America. Seeing that really impacted me at a young age to strive for greatness. My purpose and goal with this brand is to bring awareness of the struggles immigrants and colored people face in America. I want to bring culture richness, appreciation and acceptance. Creating this brand, I knew from the name that my pieces were going to start a conversation.

Let’s talk about our city – what do you love? What do you not love?
South Central Los Angeles shaped me to become who I am today. Society stereotypes South Central as a place of troublesome kids, but in reality this city is just a stepping stool towards bigger dreams. I cannot say living here has been flowers and rainbows because it is not. But it has taught me more than I can ask for.

Contact Info:


Image Credits:

Nayeli Renteria

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