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Meet Jessica Chen of Soulcast Media in DTLA

Today we’d like to introduce you to Jessica Chen.

Jessica, please share your story with us. How did you get to where you are today?
I am a former TV news reporter turned entrepreneur! I was most recently at the ABC station in San Diego, CA, and it’s where I won my first Emmy Award! I worked with a great team and I truly loved the news industry.

But, after nearly eight years in news, I decided to leave and start a communications business on my own. My father and brother are both entrepreneurs, and I’ve always had this business/entrepreneurship bug inside of me. It wasn’t easy at first because I spent months thinking about what kind of business would suit my skills, and most importantly, would fill a need in the market.

Initially, I was nervous about doing it on my own, because I saw great companies and founders who had a partner. I wish I had a side-kick! But instead of waiting for the right person to join, I decided to just start doing.

What really kicked it off was me starting to create videos just casually talking about what I know best – communications, presentation, media, and posting it on LinkedIn. I got a huge response! It was there that I realized I could really offer this as a service, and do it strategically and effectively. That’s how Soulcast Media was born.

Today, I manage Soulcast Media – a communications and media agency, where I work with mid to large businesses who are looking to improve their communications. I work directly with a company’s senior leadership to improve how they can communicate from the top down. What sets my agency apart is deploying a communications assessment test for employees to anonymously fill out, so I know exactly where to target a company’s internal communications improvement. I also have a team who is able to create content via video, blog posts, podcasts, so my client’s and their employees can hear from their senior leadership directly. It’s elevating communications coaching to a whole new level!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I don’t think entrepreneurship is ever smooth, in fact, it’s something that has to be accepted as part of the process. But I think my background as a reporter really prepared me for this because in news, we have to think quickly, we have to be comfortable engaging with others, and we have to be prepared to change course in a moment’s notice.

I’m sure Soulcast Media is going to keep evolving and innovating as ‘media’ and ‘communications’ changes, but I think that’s part of the experience.

What keeps me going is making sure I spend time with those I care about, and take breaks!

Soulcast Media – what should we know? What do you guys do best? What sets you apart from the competition?
Soulcast Media is a premier communications agency, and we primary work with mid to large size companies who want to improve their internal communications structure. We start by deploying a communications assessment, have employees anonymously fill it out, present it to senior leadership, work 1-on-1 with senior leadership to improve their communications, and then produce customized content so employees can hear from leaders directly.

I love this work, but I also LOVE 1-on-1 interaction. It’s why I’m the one that usually coaches the senior leadership because I enjoy building that bond with those who want to improve. Some of my favorite work today is working privately with founders and entrepreneurs who want to learn how to better communicate, present, and develop their personal brand!

What is “success” or “successful” for you?
Success is happiness. What makes me happy is being around those I love, being productive, and staying healthy. It’s a balance everyday!

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