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Meet Jesse Alvarez of Mason’s Pomade in West Los Angeles

Today we’d like to introduce you to Jesse Alvarez.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was born in Las Vegas and moved to Santa Monica at a very young age. Even early on, I always had an itch to create something or come up with my own business. I attended San Francisco State University for my bachelor’s degree in International business, but couldn’t stick with it. I’ve always had a huge passion for designing, in particular- clothing. So I moved back to Los Angeles and attended Cal State LA to complete my bachelor’s in Visual Communications, Graphic Design. Over the years, my style in design had changed dramatically and I had a huge love for minimalist design. Letting the monochromatic colors and negative space do the talking. For my graduating senior project, we had to come up with our own business and design the company along with the business plan to back the project. With ten weeks of hard work, I developed MASON’S POMADE. A quality men’s grooming company inspired by Mason Jar’s to preserve a product for long-lasting use. During my senior exhibit, I was flooded with so many compliments on how well I designed the brand and that it was an absolute must to make this a real business.

I met with a close friend of mine, who later became one of my business partners about two years later. We caught up and talked about what we were doing and what goals we had in mind for the future. He asked me if I made MASON’S happen and I told him that it was going to be a lot of work and didn’t really know where to start. I had made pomades in the past for fun but didn’t know where to go next. After our conversation, I couldn’t let the idea go and had to try to make this business happen. I called him a few weeks later and told him I was going to pursue the business and wanted his help. From there, I invested what money I had and pushed the brand as far as we could, landing in several locations in just a few months going from shop to shop and emailing/messaging any and every retailer that would take us. In 2018, I added a close friend to assist with the business aspects, a huge piece since I did switch my major from business to design! Today, we’re available in over 30 locations including across seas and are climbing a steady trail up with new products and retailers in the works. I’m very fortunate to know so many amazing people that have helped me along the way including my team of hair professional ambassadors that believed in the brand from the very start. They say to surround yourself with people that push you to do well, I wouldn’t be where I am today without them.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I would say that anyone that owns a business could tell you how hard it can be. So many things can go right and then make a complete u-turn out of nowhere. For me, money was always a struggle to get my hands on, especially to start a business. So I took a chance that my father wasn’t always happy about and that was to throw myself into debt. I was fortunate to leave college without owing a penny and this was my moment to give it my all or not do it at all. The hair industry is a high volume business and to make the most out of it, you have to make a lot of it. Every business is a gamble, and mine just had a high quantity. You trust in yourself that you provide only the best products you can make and then pitching it to new shops, salons, and retailers to take a chance on a business they’ve never heard of. It was tough. Staying persistent is the key to any success and with the help of friends, ambassadors, and overall hard work, our credibility began to show. I never want to half-ass anything I do just to make it. Especially with a competitive industry, you have to be certain and thorough with anything you put out. It’s only portion that set’s your work from someone else’s.

So, as you know, we’re impressed with Mason’s Pomade – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I’m the founder and co-owner of MASON’S POMADE. I handle all creative, package design and overall aesthetic. With that, I formulated some of our best selling products such as our Sea Salt Spray and Texture Powder. I love to design any apparel with our products along with testing new formulas for our products.

MASON’S POMADE is inspired by the Mason jar and the concept of preserving quality, we have carefully curated a line of grooming products designed for a diverse range of hairstyles. From the timeless looks of the 1920s to the modern styles of today, our goal at Mason’s Pomade is to provide products Rooted in Quality and worthy of preservation. In keeping with the spirit of the Mason jar, we have modernized this venerable jar by using an efficient aluminum lid and double-wall plastic lining, preserving our products for long-lasting use, while capturing the spirit and innovation of a Mr. Mason himself.

I like to look at this brand as more than a grooming company. As a graphic designer and brewer in the making, I have found myself networking with so many entrepreneurs and that are pursuing one mission and that’s providing quality inside and out of what they do. We’re all Rooted in Quality one way or another and surrounding yourself with people who endure a similar passion or overall goal is what allows success to grow in so many places. As for the aesthetic, MASON’S POMADE likes to keep simple, elevated and straight to the point. Perfect for the humble individual who doesn’t need much but the essentials.

So, what’s next? Any big plans?
We plan on releasing a few more products and touring with our team to provide education on the products along with styles and techniques for those who are interested in learning. Our Brand Ambassador’s are a variety of talented young stylists who are making a huge impact in the industry.

Contact Info:

Image Credit:

Featured Photo – Giancarlo Burgos

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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