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Meet Jess Joswick of Backbone Creative in Pasadena

Today we’d like to introduce you to Jess Joswick.

Thanks for sharing your story with us Jess. So, let’s start at the beginning, and we can move on from there.
I grew up in suburban Detroit with a creative spirit. I was fortunate that my parents fed me a steady diet of museums, music, and dance growing up, and I was a classically-trained clarinetist and dancer. After college, I started my career in non-profit fundraising.

I fell into it (thanks, economic recession!) but it was a good fit in a lot of ways. Writing was always my academic comfort zone, so starting in a job that rewarded that skill was a good fit for me. But pretty soon I got bored, so in each job, I looked for other things to master—and landed on graphic design.

After freelancing for a few years, I realized I wanted to help other people build their businesses and dreams, which is what we do now at Backbone Creative.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My biggest challenge was pivoting to a whole new industry. Backbone works with e-commerce brands, new entrepreneurs, and startups—not the network I had created in my 9—5 career.

It was an important shift because my passion is helping people build from the ground up, so the legwork has been rewarding!

Alright – so let’s talk business. Tell us about Backbone Creative – what should we know?
Backbone Creative is a studio that builds bold brands and brave entrepreneurs on a bootstrapped budget. We help founders who are overwhelmed, overworked, and over their whole business get back their freedom, stability, and profitability, so they have a business that supports their lives and dreams.

We do that through high-level founder coaching and brand strategy and development that gives them a solid foundation for connecting with customers and investors who hang on their every word. Having a pretty brand is great, but if you don’t know how to run a business, it will never support you, your family, or your furbabies.

Our coaching and branding combination lets us support founders holistically and over the long-term.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I’ve had so many great mentors and supporters along the way. It has been great to meet fellow entrepreneurs who I’ve met through organizations like Quilt, Ladies Get Paid, and Innovate Pasadena’s events.

As entrepreneurs, we often feel isolated, like we’re the only one in the world with our specific problems. Joining groups has been really energizing.

Contact Info:

Image Credit:
Lauren Wade

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