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Meet Jeremy Falk of MacMan in Chinatown

Today we’d like to introduce you to Jeremy Falk.

Jeremy, please share your story with us. How did you get to where you are today?
I was 11 in 1984 when my dad bought the Macintosh 128K from the local Minneapolis Mac shop. Eight years later I purchased a Macintosh LC for college. It was so fascinating inside and out and worked so well, but mostly I understood it from the get-go and that’s when Apple and I became inseparable. I moved to Berkeley, wrote my business plan, and in December 1993 MacMan began. I started by helping my mom’s friends and slowly my reputation grew. For 12 years I serviced the Bay Area and earned my first of many Apple Support Professional Certifications. However, I felt I couldn’t reach my full potential in the Bay and so it was time for L.A.

Since 2004, I’ve been working onsite, remotely, and from my Chinatown home office in L.A. It’s been an ongoing fulfilling, exciting and creative experience to work with such a dynamic and diverse clientele. I’ve worked all over L.A., from a podcaster’s garage in Highland Park to the Huntington Botanical Gardens in Pasadena to celebrity homes to dozens of home offices and studios, from Malibu and the Palisades to Downton LA and beyond. I’ve even worked for pop stars who only work from midnight to 5 am. It’s never boring

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting over L.A. without clients was a challenge. I was scared so I took a job with a premium IT solutions company located in Santa Monica. The hours and money were not rewarding and the commute was worse. After six months it was time to work on my own, again. So, I was back as MacMan, now in L.A.

Tell us about your business/company. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
I love what I do and I love working with such talented clients and their unique needs. Either onsite, phone, screen sharing and/or texting, supporting clients and making what seems complicated understandable. Part of what I love is teaching and calming nerves. Everything Mac. No Worries is my slogan and my specialty.

If you had to go back in time and start over, would you have done anything differently?
I’m always improving and adjusting how I work, Keeping up-to-date and learning from what worked and what didn’t work. Every day every job I learn as much as I teach, allowing my work to remain scalable, portable, and efficient

Contact Info:


Image Credit:
10yr anniversary cake for brand launch party, Berkeley sign posting ad circa 1990s, Business plan Dec 1993, 23yr anniversary this month

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