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Meet Jennifer Wagner of Une Forme in Silver Lake

Today we’d like to introduce you to Jennifer Wagner.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve always been described as a creative person — even as a child when I was incredibly shy, music or art, architecture or fashion, allowed me to express myself and my understanding of the world around me.

Moving from rural Pennsylvania, Los Angeles enthralled me. I studied interior architecture, sang in bands, had a vintage fashion collection, designed my own clothing… basically just explored all my creative facets. I eventually ended up designing for a bespoke Italian furniture brand in LA, then NY. It was with them that I honed my aesthetic for structural lines and a found a heart for minimalism. I actually met my husband during this time…. he moved to NY with me without ever visiting there! We lived in Brooklyn and enjoyed all the city had to offer, but we still longed for the west coast. So, we came back to LA, created a home, and I began collaborating with a developer, and at the same time was able to start my interior design firm.

When I was creating spaces, I always felt what I wore expressed who I was in more ways than words… so my affinity for fashion was always there. After my son was born, I took a step back from work for a bit. I was interested more than ever in sustainability and ways to create a better world. Fast fashion is one of the biggest contributors to waste in the world, so I started looking into slow living concepts and that then sparked the idea to create lasting, functional clothing made up of coordinating pieces. I began working with a seamstress and putting together the vision for a minimalist capsule collection. Although I knew how to sew, conceptualizing and pattern-making were much more complicated than I could have imagined.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Life’s a story, and where would a story be without conflict and resolution — and how would we know what is so wonderful, if there are not hardships? I would not consider the road smooth, but I always found myself making the best of any situation. I knew if I kept my mind and my heart open, I would find the best path. The biggest struggle with une forme, was trying to do something that I had a great interest in, but had no formal education for… but that’s also what’s made it enjoyable — I look back at mistakes and laugh. To be honest, there’s no better way to learn.

We’d love to hear more about your business.
The maternal side of my family is of French descent — une forme is French for one shape, a term that inspired the collection… it’s designed for women to enhance the way they live. The pieces are for day or night, lounging or working, or perfect for a getaway. The capsule consists of eight pieces in two colorways, and they combine for over twenty-five looks. The colors are inspired by natural elements — and the pieces can be bohemian or chic, however you style them makes them your own.

We also use 100% linen, not only for its sustainability aspect and health benefits but also because it’s long-lasting and continues to get softer and softer. We produce the collection in small runs in downtown LA and thus far is completely designed, produced, and marketed by women.

The brand has really become all-encompassing for me. I am constantly learning, developing, creating, and engaging — I am now working on merging interiors and apparel to create a lifestyle concept for the modern woman, and then in turn use it to promote slow living, sustainability, racial and gender equality, and other issues that align with the brand focus.

What were you like growing up?
As a child, I loved exploring the forest, drawing and painting… I also enjoyed many days being a superhero! I spent a lot of time with adults — I was the eldest and only child for quite a few years. It was the family who surrounded me in my youth that encouraged me to do and be whatever it was I wanted. I have so many great memories… tea parties with my grandmother, roller skating in parades, trips to the lake, it’s all wrapped up into what has become me, and it’s that childhood inspiration that has brought me to where I am today.

Pricing:

  • SOPHIA slipdress $170
  • OLIVIA wrap skirt $155
  • AVA top $95
  • EMMA dress $170
  • NORA cape $145
  • HARPER pant $155
  • STELLA camisole $115

Contact Info:

Image Credit:
Eleonora Barna

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