Today we’d like to introduce you to Jennifer Malouf.
Jennifer, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Ever since I was a kid, I always loved baking (especially cookies). When asked to create a business plan for our thesis in culinary school, I based it off brown butter chocolate chip cookies stuffed with Nutella that I used to always bake for my family around the holidays. My teacher absolutely loved the idea and saw that food in the eCommerce space was an upcoming trend (this was back in 2014) and encouraged me to go after it. After launching an Instagram page for the business, it quickly took off and brought me to where I am today.
Has it been a smooth road?
Owning my own business is arguably the most rewarding feeling in the world, but it definitely comes with a cost. Throughout this process, I have learned that even though I love baking, it’s only a fraction of the business. Customer service, marketing, sales, logistics, accounting, health and food safety laws, and all these other aspects that I can bore you with by listing are things that I had little to 0 experience with and had to teach myself.
Despite loving what I do, it definitely comes with sacrifice. Growing a business is very challenging. For example, a few years ago, I received an order for 48,000 cookies. My largest order before that was probably 240 cookies. In no way, shape or form was I realistically able to fulfill this order, but I said yes to it, and did everything in my power to find a way to make it work. Over the course of two weeks, thanks to the help of all of my friends that I hired, and several sleepless nights, I got all the orders out and felt the most accomplished I have ever felt in my life.
So, as you know, we’re impressed with Stuffed Cookies – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
Stuffed Cookies is an online cookie company that specializes in brown butter-based cookies that are filled with gooey centers such as Nutella, caramel, peanut butter or more. Our menu includes many creative classic flavors along with seasonal options that rotate on a monthly basis which keeps our customers intrigued and coming back for more. Some of our classic flavors include Salty Caramel White Chocolate Macadamia Nut, Oreo Birthday Cake (cookies n’ cream cookie with Cookie Butter and topped with rainbow sprinkles), and some of our seasonal flavors include Fluffer Nutter (peanut butter cookie with marshmallow fluff), and Salted Caramel Gingerbread Cheesecake. My favorite part of running this business by far is coming up with seasonal flavors and bringing them into fruition.
What sets us apart from our competitors is that we individually handcraft each cookie, ensuring the perfect mix-in to bite ratio. No matter how big Stuffed Cookies gets, this is something that we will always do. We are so passionate about what we do and we believe that it’s reflected in the experience provided when eating our cookies.
Let’s touch on your thoughts about our city – what do you like the most and least?
LA is undoubtedly one of the coolest places in the world. I have traveled extensively and I’ve never experienced a place with so much diversity and savvy-ness, that also provides you with such a range of things to do. You can surf, hike, go shopping at Century City’s new beautiful mall, eat amazing sushi or pasta, and go to a dive bar or a fancy club, all in one day. Of course, the traveling between all of those things may take over an hour, which is what I dislike the most about our city (as I’m sure everyone reading this does as well).
- 4 Pack Stuffed Cookies: $22
- Half Dozen Stuffed Cookies: $33
- Dozen Stuffed Cookies: $59
- Website: stuffed-cookies.com
- Phone: 323.400.5395
- Email: email@example.com
- Instagram: stuffed_cookies
- Facebook: stuffedcookiesUS