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Meet Jennifer Luce

Today we’d like to introduce you to Jennifer Luce.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Since I was a young girl being creative has always been a part of who I am. I used art as a way to express how I was feeling, regardless of what I was experiencing. Over the years, I’ve enjoyed painting, writing, cooking, and especially photography.

After playing with point and shoot cameras for so many years, in my early 20s I recognized that photography was a good creative outlet for me. I took some classes in college, got into film and developing in a dark room, and eventually back to digital. A few years later, I had my first art show with a friend, sold some pieces over the years, and did odd jobs for fun. Interests changed, jobs came and went, but I never stopped loving photography.

When our beloved pup Charlie passed away in April of 2018, I almost immediately dusted off my camera and started taking photos of anything and everything as a way to bring myself some joy in a time of my life that felt drenched in grief. I remembered how much fun it was, and much fun I was when I had a camera in my hands.

As I was dipping my toes into professional photography, I had an idea to interview, photograph, and document local female business owners and entrepreneurs. I love my community, and even more so, I love supporting my community. When one person rises, we all rise, and that feels really powerful to me. Nine incredible women said yes to my idea, and with each word, smile, or tear they shared with me, I knew that I was doing the right thing, too. I’m grateful this project was so well received and may do a round two in the future. For now, I am loving taking engagement photos, business headshots, family portraits, special events, and more.

The past six months have been a whirlwind of creativity, exploration, and hard work, mixed with a splash of anxiety and a heaping spoonful of letting go of what I thought I knew in order for something greater to come through me. I realized that photography didn’t have to be a hobby, and it could actually be a business. As soon as I allowed myself to say yes to that joy, a whole realm of opportunities and learning experiences opened up.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Short answer, yes and no.

I didn’t think my life would turn out the way it has. I can honestly say it is better in all ways, but much different than I ever expected. I’ve had a lot of personal grief, business ideas I thought would be successful and weren’t, relationships I allowed to stop me, and more. Just like all challenges in life, they create the person that you currently are. Each moment, whether it be joy or sorrow, love or grief, success or failure, they all bring you to this exact moment in time and mold the person you currently are. For that, I am grateful.

Please tell us more about your story. What should we know? What do you do best? What sets you apart from the competition?
I am an inclusive Photographer, specializing in portraits, business headshots, and special events.

I’m really proud of my Women in Business article and photos that came out in August 2019. It was a real passion project, and will forever hold a special place in my heart.

Besides photography, I have a professional background as a Spiritual Practitioner, and oddly that has helped me as a photographer and in most areas of my life. It helps me connect with my clients on a deeper level, and when that connection happens magic is translated to the camera.

What is “success” or “successful” for you?
Living your purpose…and being a kind person.

Money comes and goes, happiness ebbs and flows, but being kind in the midst of it is feels like success to me.

Contact Info:

Image Credit:
All photos by me, except two personal photos of myself. They were taken my incredibly supportive husband, Greg Luce.

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1 Comment

  1. Gary Gregory

    September 23, 2019 at 16:32

    Great story! I am fortunate to know Jennifer. She is a light for so many. Wishing her the best in life and business. Way to go Jen!

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