Today we’d like to introduce you to Jennifer LaGrow.
Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
My husband and I are both USC Trojans. We lived in Los Angeles after we graduated and bought season seats for the USC football games. We tailgated most every home game with our friends and family. We loved it!! We left Los Angeles for a job opportunity in Chicago but kept our season seats and would come back to SoCal regularly in the fall to see games. When my daughter decided to attend USC, we found ourselves going to more games and we found that it just wasn’t the same without being able to tailgate. I tried to find a way to rent tailgate equipment for just the day but couldn’t find any type of service, just party supply places that needed you to pick up on Friday and drop off on Monday, which wasn’t feasible when you were just flying in for the weekend.
We joked about how someone should start a business renting tailgate equipment and in 2014 decided to just do it ourselves and Tailgater Concierge was launched.
We currently provide tailgate equipment rental, set-up, and clean-up services at five schools, USC, UCLA, Stanford, Michigan and Illinois. Plus we service the LA Rams. We are looking to continue to grow in the Pac-12 and Big 10 schools as well as to other NFL teams and other events like soccer matches and festivals.
Our equipment includes 10’x10′ tents, tables, tailgate chairs, pop-up coolers, tailgate games, BBQs, generators, speakers and satellite televisions. We have reserved space at each location either through the school or private owners. We handle all the set-up so the tailgate is ready when our guests arrive and when they go to the game we break everything down and clean-up.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a learning experience to understand the tailgating culture at each school. We picked some schools that we found that the fans just weren’t into tailgating and we weren’t that successful there. Other schools, like Illinois, surprised us with a great turnout for every game.
Getting the word out that we exist has been the biggest challenge. As a start-up, we don’t have a huge marketing budget of course. Thank goodness for Google Adwords. That service has by far been the most effective use of marketing dollars. Social media on Facebook, Twitter and Instagram helped as well.
Alright – so let’s talk business. Tell us about Tailgater Concierge – what should we know?
Tailgater Concierge enhances college football fans’ game day experience with an individualized tailgate service. We provide premium reserved space, tents, tailgate chairs, tables, coolers, ice, satellite TVs, BBQs, and tailgate games customized for your group. All set-up & take-down service is provided by thoroughly trained Tailgater Concierge staff. We are currently providing this service at USC, UCLA, Stanford, Univ. of Illinois, Univ. of Michigan and LA Rams home games. We are looking to expand to additional colleges in the Pac-12 and Big 10 next season.
In the Pac-12 and Big 10 conference, luckily we really don’t have any competition.
What I am most proud of – creating a company that my family can be involved in and that hopefully someday my kids will run.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My husband, Mitch LaGrow, has been a huge support in helping me build this business. He’s done everything from picking up trash to calling on his marketing contacts for corporate sponsorship dollars. This company would not exist without him.
My kids, Megan and Matt, have been a big part of the company as well. Megan handled USC and UCLA last year on her own and Matt has been part of the set-up process on many early Saturday mornings.
And Emily Debevec, our operations queen! Emily has been with us since the beginning and has handled our game day logistics like a pro!
- Single Game Packages start at $395.00
- Website: www.tailgaterconcierge.com
- Phone: 888-301-2190
- Email: firstname.lastname@example.org
- Instagram: @tailgatercllc
- Facebook: @tailgaterc
- Twitter: @tailgaterc