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Meet Jennette Toderick of Century 21 Union Realty

Today we’d like to introduce you to Jennette Toderick.

Thanks for sharing your story with us Jennette. So, let’s start at the beginning and we can move on from there.
My father was the broker owner here since 1972. When I was 18 I started working in the back office and handled all his accounting for the company. I got my license in 2002 (I was 21) and worked part time pulling in around $40,000 a year working nights and weekends. In 2006 I started working fulltime in real estate. Since 2007 I have made $150,000+ consistently in real estate. In Dec of 2011 my father was diagnosed with multiple myeloma cancer.

We found out it was terminal and he had only 2-5 years to live. He was active in the office in 2012 however Jan 2013 he took a turn for the worst when his kidneys failed. In Feb 2013 I got married and pregnant. I lost my grandmother, grandfather, dog, my father passed away Aug 31st. That’s a lot to go through at only 32.

We had an office manager at the time that had been with our company since 2004. He pretty much took over and managed the company at my father’s death. There was no recruiting going on and our numbers where extremely down. All the systems we had in place were either changed or gone completely. I knew at that moment a change was needed or after 42 years we’d have to close the doors. I got my broker’s license and started the transition from agent to broker. I couldn’t let everything my dad worked for be for nothing.

Our office manager quit and I brought in a new manager whom has consistently been a top producer in my company. Best move I could have ever made. My agents were loyal and open to change. They after all are all considered family.

I was able to move my company’s location in Dec to a new location to reduce company expenses, plus we needed a fresh start in 2015. I’ve always had my father’s guidance throughout my career and joined the number one leader in real estate training, Mike Ferry, real estate coaching program to mentor in management. I was new to ownership and running an office and was willing to do whatever it took to accomplish my goals and make sure that my mother and family is taken care of while continuing on with my father’s legacy.

Fast forward to 2017 and we have 44 full-time agents and we are on track to close 325 transactions and opened another boutique location in Rolling Hills Estates. I am proud to say we are still a family owned, run and operated company and not going anywhere anytime soon. My philosophy is simple, I was once an agent and after 17 years, know what agents want, so in return I give them that and more.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My husband is active duty Air Force stationed at LA Air Force Base in El Segundo. He has been in the air force 12 years. We do worry about a possible PCS or deployment, that worry never goes away. He knows I can’t go with him if he gets orders to transfer. We would have to make it work, that’s what we do.

Alright – so let’s talk business. Tell us about Century 21 Union Realty – what should we know?
I am extremely proud to say we are the longest running Quality Service Award winning Century 21 office in the system. I am so proud to not be corporate based but family based. Our biggest thing that sets us apart from the competition is our business strategy coaching program. In-fact it is so successful that companies in the area have heard of it and stolen its name, however can never duplicate the process!

Is there a characteristic or quality that you feel is essential to success?
Being a strong leader, staying humble, loyal and trustworthy. It’s important in this business. Your word is your bond as my dad always said.

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