Today we’d like to introduce you to Jenna Stellar.
Jenna, can you briefly walk us through your story – how you started and how you got to where you are today.
My father was a pioneer in the motorcycle circuit in sidecar racing in the late 60’s to 80’s. He then went on to customize sidecars. If I wasn’t at the races, I was in the garage watching him create amazing one of a kind motorcycles. I always knew I was going to have my own motorcycle apparel line but after graduating from Los Angeles Technical Trade College for fashion design I went straight into the entertainment business costume designing film, television, commercials, and styling musicians. I was having so much fun creating looks for rock bands and telling a story with clothing for film. I wasn’t ready to stop that momentum so I customized leather jackets for friends on the side. It wasn’t until I had a small motorcycle accident that I realized I was not wearing proper protective motorcycle gear. I thought a leather jacket and jeans was enough but boy was I wrong! Plus, there was nothing of interest for style conscious women motorcycle riders. Really absolutely nothing!!! While recuperating I researched all the technical properties that was state of the art, some not even produced yet and implemented them into all the sketches I had lying in wait.
This really is a dream come true for me. To combine all my favorite passions and to help protect people at the same time makes me so happy. STELLAR Moto Brand first and foremost is a motorcycle brand that has the latest advanced high-tech protection that just so happens to look classically badass. Street wear that can protect your assets if a mishap happens.
We started with women’s one piece denim jumpsuit because I was always wearing a plain cotton non protective one. Waited for the protective denim to be finished added inside pockets for impact protection armor and made a separate mesh airflow armored shirt to go underneath so the whole suit is abrasion and impact protected. A modern moto warrior! We have since added leather jackets, moto jeans, moto/greek style caps, reflective decals and just shy of three years in business added a protective men’s one piece denim riding suit. We are continuing our research to make sure we have the latest space age technology and expanding our men’s line.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road. It still is not a smooth road. From concept to sketch to pattern making to sample after sample tweaks and more prototypes. Now it is in the hands of the manufacturers. These are not simple fashion pieces. These are highly technical pieces that need proper placement for armor and the space age strong denim is not easy to cut Even though we manufacture here in Los Angeles there are still issues with samples, fabric not being delivered on time etc… I could not even fathom these garments being produced somewhere other than right here in my home town. Besides researching, pattern making, sourcing fabric, designing custom snaps… Stellar is also a vendor at motorcycle venues about twice a month which entails a pop up retail shop that needs to go up and break down at the end of the show. So now I’m a “carnie”. Thank goodness for friends!!! Having your own brand means working from the time you wake up till bedtime! There is always something that needs tending to. Updating photos, descriptions, sizing chart for new items. Social media. Packaging and shipping. Answering fit questions. It’s endless but amazing!!!
Please tell us about the business.
STELLAR Moto Brand is a motorcycle apparel and accessories brand that designs and manufactures highly protective stylish clothing that streamlines effortlessly into your lifestyle . We live and breathe all things moto. That includes celebrating all types of riding and all motorcycle styles and Stellar morphs well with them all.
We are known for our one piece highly protective Dyneema denim jumpsuits for women and coveralls for men that have a throwback timeless moto vibe. We are also known as a brand that looks out for the rider’s best interest by using armor in all our designs. We love fun! Our commercial has Jesse Hughes of Eagles of Death Metal being shot out of a cannon for the launch of our men’s line.
We are super proud of providing real protective gear to women in the motorcycle community when some of the larger brands neglected our needs. They were either menswear sized down with embroidered roses or made of light lambskin instead of protective cowhide and did not have armor.
We also take pride in reimagining the motorcycle image. Reinventing the new biker so to speak with our one piece denim jumpsuits, copper leather jackets, lace front jeans adding a little flair to the obvious all while getting the stylish folks to gear up and the geared up to look more stylish!
So, what’s next? Any big plans?
Stellar is just starting to wholesale outside the USA. We have been getting a ton of emails around the globe wanting to have an easier access to trying our gear on. We are looking forward hopefully in the near future to attend motorcycle shows in other countries too. We are always coming out with new protective products and are amping up our lifestyle wears for those that don’t ride but live the lifestyle.
- Website: www.stellarmotobrand.com
- Instagram: @stellarmotobrand
- Facebook: STELLAR Moto Brand