Today we’d like to introduce you to Jeffy Obvious.
Jeffy, can you briefly walk us through your story – how you started and how you got to where you are today.
Growing up in Ventura County, I was dragged into the Hip Hop world at the age of 15. I mean it’s the home of legendary Hip Hop contributors such as Madlib, Lootpack, M.E.D, Kankick, Anderson Paak & more. How could I not be influenced? I started off as an MC, in a very active period for 805 Hip Hop and fortunately, my career caught traction. I was able to see 26 states in the US and work side by side with a lot of the people I looked up to growing up.
When returning to California in 2016, after three years of traveling the U.S, I noticed the scene had become stagnant in the 805. This is when we partnered up with ASR and IRE Apparel in an attempt to create a platform for our local talent pool. It has been full speed ahead ever since. Applying knowledge learned on the road to our homelands really helped change the pace/direction of things. With our main area of focus being event coordination and providing people with a safe haven away from the street life. This has benefited the 805 in more ways than one.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s no secret that Hip Hop has had different waves over the years. Some positive, and some… not so much. One of the many obstacles we have faced in our journey is fixing the negative stigmas left behind by the rowdy eras of this genre. Having to mend relationships with concert venues, media outlets and more just to be able to do all this can be a headache… but it is well worth it to open doors up for the talented.
More battles we have taken on in Hip Hop have been the disrespect of fellow female MC’s with our annual “Daughter’s of the Culture Festival”, the misrepresentation of our genre at award ceremonies, and proving to the city officials that these shows are healthy and viable. The amount of minds we have swayed in such a short period of time has definitely created more opportunities in and outside of our county.
Please tell us about The Gutted Cigar.
The Gutted Cigar is a community-oriented platform for Hip Hop heads and creative minds alike. Based out of Ventura County, but extending throughout Southern California and surrounding areas, TGC has built a reputation for our strong sense of community, monthly events, focus on artist development and philanthropy works.
Hip Hop events are our specialty, but what really makes our company unique is that we include so many different elements into each show from established entities to fresh new faces. It’s almost a culture clash in a sense. You’ll find live music, fashion shows/modeling, live graffiti/art, pop up vendors, guest speakers/media outlets and a lot more at each event. This really helps bridge gaps in any city we step foot in and creates a sense of unity. Even if it’s just for the duration of the event.
You’ll be able to learn more about The Gutted Cigar and friends of ours in our upcoming documentary “Split with Thumbs”. A collective effort into 86’ing negative stigmas within our culture and highlighting the works of positive contributors in California.
Is there a characteristic or quality that you feel is essential to success?
Understanding. We live in a very diverse world and bridging gaps between creative art communities has led us to not only become fans of different types of contributors, but it has also helped us introduce people to arts they weren’t familiar with. Being able to tap into different worlds, and incorporate more than music into these events has brought an unmatched energy to the county. Everybody has a home here.
- Website: www.ireapparel.com
- Phone: (805)796-2240
- Email: firstname.lastname@example.org
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Michael Martinez, Amori Photography