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Meet Jeffrey Thompson of Great Hair Productions

Today we’d like to introduce you to Jeffrey Thompson.

Thanks for sharing your story with us Jeffrey. So, let’s start at the beginning and we can move on from there.
Great Hair Productions was formed by a group of actors and writers who wanted to produce their own content. After finishing our first two short films and enjoying some success on the film festival circuit, we realized that we could take our knowledge of film production and bring it to the marketing industry.

We now run a boutique marketing consulting firm which focuses on social media management, content creation, and marketing strategy refinement. But we still keep true to our roots and continue to make short films. Oh, and all of us have amazing hair.

Has it been a smooth road?
It’s definitely not been the smoothest of roads. We spent our first two years as a company really trying to hone in on a business model that would work for us: one that would feel emotionally fulfilling and also be sustainable. At first, we had a group of 25 interested members, but over time people’s priorities shifted, and now we have a core group of six.

But having gone through so much as a group has made us significantly stronger. We’re serious about making good content, and we’re constantly looking back on our past work to see how we can improve. It’s hard, but we love what we do (and we love each other), so we keep on doing it.

We’d love to hear more about what you do.
Our films tend to take upsetting situations (discovering a murder, the aftermath of a complicated birth, hearing voices, or waking up after a drunken night married to a stranger) and finding the comedy within them; we love writing about interesting characters who will continue to stay with you years after you’ve seen the film. Even our most dramatic films have a little bit of levity to them.

As a group, we feel like it’s important to show that there’s always some level of hope, even in the darkest of moments. I also think we’re pretty good at representing minority voices (if you look at a picture of our executive board, you’ll see what I mean). As a marketing consulting firm, we take a very collaborative problem-solving approach.

We’d never propose a solution without really understanding a prospective client’s company and understanding how a potential marketing plan will affect other aspects of their business. In the same way that you outline a script and carefully plot it out before putting pen to paper (or rather, fingers to keyboard), you’d never want to assume that you fully understand a company and prematurely try to fix a problem. There’s never a one-size fits all strategy.

How do you think the industry will change over the next decade?
As far as film production is concerned, I’m excited to see how globalization continues to affect demand for American products. Creating shows that appeal to specific demographic niches has always been important for appealing to American audiences, but as our ability to reach people in other countries continues to grow, film and TV producers will have to balance American expression with global representation. The next hit shows will be the ones that continue to give voices to those who have largely been ignored in the past.

Marketing is very similar in a way; we’re so flooded with information from people trying to get us to buy their products and services, we’ve almost become desensitized to advertising. And advertising trends go from new to tired increasingly quickly (e.g., advertisers using a meme-format to try and be cool). In order to be successful, you have to be interesting, and you have to be innovative. It’s more competitive than it’s ever been, but there are also more ways to express that creativity than ever.

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