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Meet Jeff Page of Coast Live Tropicals

Today we’d like to introduce you to Jeff Page.

Jeff, can you briefly walk us through your story – how you started and how you got to where you are today.
It’s kind of simple, I grew up in Orange County and I always wanted to be a farmer. I took agriculture classes in high school when I could. At that time schools were phasing out horticulture and agriculture programs but I was lucky enough to attend a school that still had FFA. Future Farmers of America. I then attended college studying horticulture and agriculture. Problem was So Cal farms were disappearing and I realized I needed to find another occupation. But what was flourishing was businesses of all sorts and seeing the people working in these businesses spent most of their time indoors it occurred to me that we need to bring the plants inside. Then I found out there was already an interiorscape (interior landscape) industry but only about ten years old and the market was wide open. I finished school worked for a couple interiors cape companies and when I felt confident I could do it on my own I opened Coast Live Tropicals! That was 15 years ago, we’ve had some ups and downs but were still here.

Has it been a smooth road?
The housing crash of 2007 made us rethink our entire operation and a bad partnership almost broke me.

I went from making great money, servicing the Warner Bros Studio lots, to being fired from my own company by an estranged business partner.

So let’s switch gears a bit and go into the Coast Live Tropicals story. Tell us more about the business.
We design and maintain tropical interior landscapes. We’ve seen a lot of companies come and go but I think our exemplary customer service and ability to adapt to any working environment has kept us in the game for so long

How do you think the industry will change over the next decade?
The green movement is still going strong and a company like ours is at the center of that because nothing says green like a live plant. Vertical wall gardens are the newest trend as well as container food gardens. Everyone wants to grow their own food these days but most don’t have the room.

Container gardening helps solve this.


  • Most interiorscapes for home or business cost around $1500 and start at $150- 250 to maintain monthly.

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