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Meet Jeff Glass of Rider Shack Surf Shop

Today we’d like to introduce you to Jeff Glass.

Jeff, can you briefly walk us through your story – how you started and how you got to where you are today.
My wife Lacey and I founded Rider Shack back in 2006. We were both feeling unfulfilled with our current jobs and wanted to seek out a different path. With big dreams and a small budget, we opened in a small 400 sq ft garage attached to some apartments behind a burger place. In the beginning, it was just the two of us working a ton of hours trying to keep our heads above water. It didn’t take long for our reputation to spread, we were small but offered a more personalized service than our competitors.

Has it been a smooth road?
Starting Rider Shack was and is one of the toughest challenges we have faced. It took over 7 years of going deeper into debt before we started to see the top of the mountain.

Retail is constantly changing and we are having to adapt, stay innovative and on top of the current trends.

So let’s switch gears a bit and go into the Rider Shack Surf Shop story. Tell us more about the business.
Rider Shack is a locally owned family surf shop. We pride ourselves on having a friendly, welcoming environment for both beginner and experienced surfers. People will hang out in the shop just to chat about waves. Surfers from all over the world visit our shop for our large selection of surfboards and gear.

How do you think the industry will change over the next decade?
With surfing growing in popularity and wave pools starting to pop up all over the country our sport is opening up to a whole new realm of people. We expect that surfing will continue to become more mainstream and will continue to grow.


  • Rentals Run $35 per day for both beginner and advanced boards.
  • A good budget for getting started surfing is between $400-$800
  • We have a great selection of used boards starting as low as $99

Contact Info:

Image Credit:
Lacey Glass, Ashley Barrett

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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