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Meet Jazmin Olvera

Today we’d like to introduce you to Jazmin Olvera.

Hi Jazmin, we’d love for you to start by introducing yourself.
I studied art history and museum studies in San Francisco with the hopes of becoming a museum curator or collections manager. Then the pandemic hit during my last semester of college, pushing me to move back home to SoCal with my loved ones. The job market was so scarce, and I began to think of alternate ways I could earn a living while focusing on creating art. Moving back to the ranch I grew up on in Fillmore reconnected me with nature and my roots and reminded me the importance of finding happiness in day-to-day life. I then moved to LA with my partner where I started Time of the Season Flowers, an avenue in which I could let my inner child play and share moments of happiness with others during such a difficult time in the world. I began offering florals to the public for Mother’s Day 2021 and have continued experimenting with flowers and finding my own personal style ever since.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Since finishing school, I have dealt with imposter syndrome a lot. Part of me still gets frustrated for not pursuing a career in what I went to school for. I have had to work hard mentally to be okay with this and recognize that my journey might have led somewhere else if it wasn’t for the experiences I had and people I met while in San Francisco.

There are also moments when I am designing that make me question if I have it in me to be successful in this industry. Those feelings of doubt have made me struggle with valuing my time and work for what it is. Starting my flower journey during a pandemic that has led to a global flower shortage and price spikes has also made it difficult. Fortunately, I have met a lot of vendors and talented floral designers that have been essential in building my confidence and knowing my worth. I am so grateful to be part of this community and continue to learn from others every day. Flowers are truly a labor of love with a lot of time and effort spent making every arrangement unique. I am also infinitely thankful for my partner who has helped reassure me that I am doing a great job whenever I begin to doubt my abilities.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am the founder and floral designer behind Time of the Season Flowers. I offer florals for anything from birthdays to editorial photoshoots to weddings and dinner parties, no job is too big or small. Time of the Season is known for its bright and playful style that challenges traditional design aesthetics. I am always looking for something unique at the market to add into every design because I love to see the look on people’s faces when they see a flower they’ve never seen before. Flowers have been kind of a universal love language for ages, it’s nice to offer a fresh take on something that has been loved by many for so long. Besides the innovative floral designs, I think that my transparency sets me apart from others. Floral design isn’t always pretty, and I like to share the not-so-perfect moments too because it’s what is real. I also still have photos up of my earliest work because it shows people my growth as a designer and hopefully inspires others to just start- even if it’s not perfect from the beginning.

I am most proud of my persistence with building a business on my own because it shows that this is something I really want. I have considered starting a business in the past, but nothing has ever stuck like this. Regardless of the expectations others have of me, I am proud to be doing this for myself and my future.

Is there a quality that you most attribute to your success?
I think it’s important to show sincerity in order to be successful. No number of orders will make me feel as fulfilled as genuine human connection. I want people to see my business not just as a storefront but for who I am as a person as well. I don’t want my values to be seen as something different because I feel like my art is just an extension of who I am. Most importantly, it’s important to be sincere with yourself and trusting that you can get wherever you want to be.

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Image Credits:

Bryan Rosas

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