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Meet Jason Rivera of JayRiv Photography in Hollywood

Today we’d like to introduce you to Jason Rivera.

Jason, please share your story with us. How did you get to where you are today?
Born and raised in Los Angeles, I was always a fan of the arts. After High School, I decided to jump on a bicycle and began bike racing, hosting cycling events, and proudly raising money to buy foster children bicycles. Unfortunately, I had been run over by a car that left me unable to pursue my dreams as a cyclist.

After learning how to walk again and finishing college I decided to work a 9-5 job with metro transit and find a new love. I picked up the camera pretty late maybe around 23 years of age. I was into photography but never in love with it since I was so focused on fitness and cycling. I had lots of time to read while unable to walk so spent most of my days looking at photographic bodies of work. I quickly gravitated towards portraiture and how it tells a story if presented correctly.

A year later, I buy my first set of lighting equipment and begin learning how to do studio photography. Over the years my clientele grew, I quit my job, and I was blessed enough to travel to some beautiful countries and publish two travel photography books. I now own a photo studio with my own space to create and grow as an artist. Im usually booked for shoots both paid and some free work. I see the world differently through all my hardships and I try to show that through my work. My lighting techniques started to mold over time as well, as if everything was meant to be and I was the only one with the key to make my life, my life. I’m grateful with all the connections Ive made and the people I helped get into the industry. There is still so much to shoot and learn, it’s a beautiful time.

Has it been a smooth road?
My biggest struggle in this artists journey was figuring out where I belonged. Since I didn’t know where and how I would like to focus my body of work I began to dabble with all forms of photography. I did weddings, events, studio shoots, e-commerce(shooting clothes) fucking hated it, and etc. I was so caught up at finding the next job I forgot that this is a passion. Months passed while I was having the biggest obstacle placed in front of me, having consistent income. I had quit my job and no extra money to help pay rent I honestly prayed for a sign to help me figure out where I belong. One day I get an email from a friend who told me to submit my portfolio to a modeling agency in Guadalajara Mexico so that I can work on their lookbooks/ contact sheets. I land the job and I flee to Mexico to shoot photos. After that my whole life changed. My portfolio started changing into a more understood focus. I has mainly shooting fashion/studio shoots. My clientele started respecting my rates and my focus became very sharp and I could finally see through all the tough days of looking for work that with enough confidence and a bit of luck people the roles would change and Id one day control my own destiny.

So let’s switch gears a bit and go into the JayRiv Photography story. Tell us more about the business.
I own a photo studio with a plethora of studio equipment, nothing special. My focus is mainly shooting with people who appreciate art and want to create photos that convey a message during these confusing times. Im proud of all the people who have trusted me to shoot their clothing lines, headshots, and anything that lets me help the client express their deepest creative ideas.

How do you think the industry will change over the next decade?
In the next five years, I’d like to have at least 20 photo books published and continue living life as an artist. This life it has been a trip with nothing but continuous blessings.

Contact Info:


Image Credit:
Austen czapla / Skinny Mike

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