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Meet Jasmine Nicole and Andre Cisco of The Nice Plant in Downtown

Today we’d like to introduce you to Jasmine Nicole and Andre Cisco.

Jasmine and Andre, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We are both originally from Cleveland, OH now living in Los Angeles, CA. We have been working together for nearly five years and love working with our clients on every coast to bring ideas, events and experiences to life! We also became engaged during quarantine while simultaneously launching The Nice Plant so we are typically very busy people with a lot on our plates. In addition to our agency work, Andre is apart of Machine Gun Kelly’s management team and partner in the recently opened 27 Club Coffee in Cleveland, OH and Jasmine is a brand architect who works with brands to build community, has a podcast and works with entrepreneurs to transform their passions into successful businesses. Both of us have been entrepreneurs for the last decade and are very passionate about hiring like-minded people who we enjoy working with on every venture. We produce an annual music festival, auxiliary events for tech and music clients, and create experiences that encompass everything from art to nonprofit objectives.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The biggest challenge we have faced with this venture has been shipping due to the changes in USPS funding. One of our core values is simplifying gifting, so we pride ourselves on offering expedited shipping solutions for all of our products and COVID disrupted that a bit in July and August. Other than that, we have had a smooth journey and look forward to scaling to accommodate the volume of orders we receive daily!

Alright – so let’s talk business. Tell us about The Nice Plant – what should we know?
The Nice Plant is a plant and plant-based brand founded by Los Angeles based couple Andre + Jasmine in 2020.

Andre and I are co-founders and creative producers with our own agency (Dead Logic) and several ventures across various industries. We are also plant lovers with a knack for building brands and managing products. It felt natural to start a new company rooted in plants, products and mindfulness because of how influential these elements have been in our journey as business partners and life partners! We are also passionate about gifting and wanted to provide value for busy people looking to simplify thoughtful gifting!

We birthed The Nice Plant idea as soon as our industries seemed to be disrupted by the global pandemic and went straight to work! From packaging and branding, which is extremely important to us, to instructional assets and our product offering, we put a lot of time into crafting the details behind the brand. We coined the term Self Care in a Box because that is the baseline of the curated assortment of items that you will find in any of our gift boxes! These curated selections, including all-natural room spray, hand-poured lip balm and sage bundles, are carefully designed to elevate your energy and enhance your lifestyle. The ritual practice of watering a living plant can bring clarity, boost creativity, reduce stress or anxiety (or both), change the energy of your space and also reduce toxins.

We both grew up around plants — Jasmine is a second-generation horticulturist, so this venture and vision made sense for us to embark upon. We took our knowledge and experiences with plants and passion for greenery in our home to deliver house-ready plants to you!

We also envision a physical location located in Los Angeles to accompany the e-commerce arm because we love the experience of going to buy plants as gifts. The Nice Plant is for the seasoned plant lover and the newbie looking for any shade of green thumb! We put a strong emphasis on delivering high quality, natural products quickly for any occasion or for no reason at all! Our orders ship same-day or next-day, removing the stress from gifting, especially during these times!

One thing we are most proud of is launching a successful company during a global pandemic, creating jobs and opportunities for our team during these times and keeping everything about our brand authentic and true to our experiences!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our Head of Marketing, Taylor Hartfield, is a huge part of our team and has contributed to major growth within The Nice Plant and our creative agency! We also have two rockstar interns, Cherish and Tyler, along with an assistant, Jasmine, who have been integral to laying the foundation as we aim to scale!

Pricing:

  • Blooming Energy Box (starting at $39.99)
  • Zebra Plant Box (starting at $42.99)
  • Better Than A Threesome (starting at $59.99)

Contact Info:


Image Credit:

Photographer Sam Cahill (photo of founders)

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