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Meet Jarren Horrocks

Today we’d like to introduce you to Jarren Horrocks.

Jarren, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up in countryside Pennsylvania, I was constantly used to working with my hands. I found a passion for engineering and design, as well as music. My mom taught singing lessons, and I remember trying to copy her clients as they practiced. I’ve played a variety of instruments, but my passion was always singing, so any instruments I play typically leave my mouth open to sing. As I graduated high school, I wanted to make music, but couldn’t find anyone to be in a band with me, so I started learning about production. I released my first album called “The Chaos EP” which was EDM / Dubstep and a song that was a bit poppy (clearly inspired by Owl City).

In college, I was obsessed with internet culture (nothing has changed), and I was constantly recording and editing videos about Minecraft or Music Production. At the same time, my family has always been deeply involved in the food industry (selling bulk food mixes to other manufacturers), so I’ve had the opportunity to learn a lot about business and food. I have a serious passion for understanding a user’s experiences as well as animation and design, so during that period I took the time to focus my skills. After graduating, I decided to work as a freelance designer which opened me up to a lot of unique experiences, all the while I was constantly experimenting with music.

I love working with people, and in Pennsylvania it was difficult to meet others who were passionate about technology and media in the same way, so I packed my bags and headed for the west coast. In 2017 I moved to Los Angeles and I’m so thankful for my friends that I’ve met along the way, as well as the wonderful opportunities I’ve been provided.

Today I’m run Tunic, my design company, and we’re about to release our first product. I’m also regularly creating new music, and working on a forward-focused Café.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’ve had my fair share of difficulties and challenges. When moving to LA, I lived in my car for three months while searching for a place to live. Luckily I have a lot of experience camping, and I even have a solar panel on my car for additional power. Of course, I also had a gym membership to keep myself clean!

Outside of my move to Los Angeles, I regularly struggle with challenges that come from running my own business. Oftentimes my pay is unpredictable, so I have to keep calm and collected while managing my money, and make sure not to let my cognitive bias towards protecting everything I have keep me from taking the steps I need to succeed.

Emotionally self-employment can be really taxing. I often spend a lot of time alone and my mind tends to wander even when I’m spending time with people that I love. I keep myself in check, but like any person there can be times where I feel depressed and want to give up. It’s times like that when I have to remember that I’m good enough “as is” and no additional work, music, or job will ever make me “more” of who I am. By removing comparison, I’m free to enjoy every step of the journey.

Jarren Horrocks & Tunic – what should we know? What do you guys do best? What sets you apart from others?
My work takes me in a few directions. In 2017, I opened my design company called Tunic. I have a passion for equipping people in their journey. We’re a product development company creating lifestyle and technology products, and occasionally work with companies to help them build their brands. We’ll be releasing our first product, the Chronicle Card, later this year. It’s like a bullet journal for your wallet. I use it every day, and I’m excited to see how people respond to it.

I have a passion for hospitality and coffee, so I’m currently seeking investment for a forward-focused, environmentally friendly Food and Coffee Café called BeLight. Our mission statement is summed up in the name, to Be Light to the planet and to the communities involved in creating and consuming food.

When it comes to music, I’ve released two songs in the past year, and I’m looking forward to releasing more in the coming months. This year I have plans to release an album, as well as start playing some live shows. My passion in music comes from the creative process and from performance. I’m eager to get out there.

I take great joy in knowing that I can help a person grow. Whether it’s through music that pulls at their heartstrings, or through design work that enables someone to do something they couldn’t before. I want to help people create and to experience life more fully. For me it’s never just about what I’m creating, but it’s who I’m creating for, and what they’ll be able to create moving forwards.

What is “success” or “successful” for you?
Success to me is making a positive impact on the lives of the people around me. It can look different day to day, but I constantly strive to invest in other people. Obviously financial success would be great, and I’ll be working towards that, but my priority will always be people. In the end I’d like to see that I’ve changed people’s lives for the better. I want to encourage and inspire people to be better, work smarter, be eager to learn, and to enjoy the process. And looking at my future, at starting a family, I want to have the same exact goals while raising my children.

I’d like to be in a position one day to provide venture capital for other entrepreneurs, as well as advice and guidance for growing a business, brand, and even stronger relationships with others. I’m excited to provide encouragement and a place for growth.

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