Today we’d like to introduce you to Jared Rabin.
Thanks for sharing your story with us Jared. So, let’s start at the beginning and we can move on from there.
I invented the Hang-O-Matic when I was in college and was moving a lot. I was constantly decorating my walls and leaving too many holes behind. I was frustrated with having to patch and repaint and the idea of combining all the necessary tools into one came to mind. I wanted to be able to stop fighting with the wall, stop losing my downpayment from the apartment I was renting and stop spending money and time on patching and repainting.
In 2008, I met my wife Karina and after using the prototype successfully many times we decided to move forward with mass production. We tried out for Shark Tank in 2010, got to the end of casting and at the end weren’t chosen. That didn’t stop us from moving forward and we continued to perfect the tool. Then in 2014, we saw an episode on Shark Tank where Kevin Harrington asked another inventor if he had been to a trade show and what was the response and this is when Karina got an idea to take the Hang-O-Matic to a trade show to show it off and see what happens.
Has it been a smooth road?
It was not a smooth road after the Trade Show. Retailers such as The Container store were interested in the product, but they thought our packaging was too confusing and too big. So we had a lot of homework to do after the show. At the same show, we met an online retailer The Grommet, who gave us our first purchase order of 600 units. The Grommet sold out an hour to the launch and then asked for more. However, our factory at the time couldn’t produce them in time and we lost a pretty large Purchase Order right before the Holiday of 2014. Moving forward, we have had many challenges which included suing a factory and having to find another, we had several people design our packaging which didn’t sell after printed 50,000 boxes and lost money on them and lost retail relationships, we were on a reality TV competition show and lost twice and had to purchase sold inventory back because it didn’t move in a store due to terrible packaging design.
We’d love to hear more about your business.
We manufacture and All-in-One Picture Hanging tool that we call Hang-O-Matic. Hang-O-Matic measures, levels and marks the wall at the same time. It is the only tool on the market that expands to SIX feet, that’s lightweight and easy to use. It’s an enhanced tape measure that helps mount wall hangings perfectly level. We’re known for appearing on Quit Your Day Job on Oxygen, Funderdome on ABC and QVC. We’re most proud that we were able to get our product into large retailers such as Bed, Bath and Beyond, Hobby Lobby and Home Depot without anyone’s help and without investors support. What sets us apart is that Karina and I are hustlers and we don’t take “no” for an answer. When a challenge is thrown our way, we figure out how to overcome it.
Is our city a good place to do what you do?
Our city is a good place to start but it was too expensive for us to run the business and so we had to sell our dream home and move away from family to a less expensive location. I believe anyone can start in our city, but depending on the business they are in and where they live, they may not be able to grow. For us, we still maintain a facility if Orange County but we had to move our factory to another city.
- Hang-O-Matic retails for $14.99
- Website: www.hangomatic.com
- Phone: 714-485-9155
- Email: firstname.lastname@example.org
- Instagram: @hangomatic
- Facebook: www.facebook.com/hangomaticUS
- Twitter: Hangomatic
- Other: www.youtube.com/thepitchtogetrich