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Meet Janna Ross of Janna Ross Consulting in West Hollywood

Today we’d like to introduce you to Janna Ross.

Janna, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been passionate about climate change issues and driven to have a positive impact on the natural environment. After working in various areas of the retail and corporate fashion world for many years I saw the endless potential for sustainable business practices which could lessen the industry’s environmental burden and improve the bottom line. After completing a masters degree in Sustainable Environmental Systems from Pratt Institute, I moved to Los Angeles to start my consultancy specializing in corporate sustainability and environmentally responsible retail management.

Has it been a smooth road?
The largest obstacle for most professionals working in corporate sustainability is making a case for why a company should care and invest in strategic environmental initiatives. This is an ongoing challenge with new and exciting clients.

So let’s switch gears a bit and go into the Janna Ross Consulting story. Tell us more about the business.
Janna Ross Consulting helps clients design and develop effective sustainability strategies for retail and office spaces. Merging experience in visual merchandising and interior design, with a proficiency in green building practices, I specialize in both the aesthetic and operational elements of this kind of buildings.

How do you think the industry will change over the next decade?
The effects of climate change are only just beginning and these issues are not going away. In order to leave an inhabitable world for future generations, individuals, organizations and nations all have a role to play in mitigating the worst case environmental scenarios.

Sustainability in fashion and other consumer sectors is having a moment right now and there is an increasing demand for socially and environmentally conscious brands. Recent studies have shown this is especially important to the millennial customer so I see this “trend” only expanding into permeant sea change across all consumer goods categories.

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