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Meet James Farran of Beverly Point Design in Bel Air

Today we’d like to introduce you to James Farran.

James, please share your story with us. How did you get to where you are today?
From a young age, I found myself fascinated by how things work and always trying to invent new things. I started tapping into my creative spirit by taking apart household appliances and re-configuring them in a way that aligned with my creative vision. When I got older and discovered that I could turn my inner “mad scientist” skills into a career, I knew that I landed on my life’s path. Continuing my journey to enhance my skill set and surround myself with the best, I attended The University of the Arts Industrial Design program. Striving to be the best, I emerged with the prestigious IDSA Award, given to the top designer in the senior class.

In my first job as a toy designer, I quickly learned that every great product originates with a great idea. This was an exciting discovery for me, as it allowed me to share my creative ideas with the world through several mediums such as; consumer products, consumer electronics, fashion accessories, footwear, and furniture. Over time, and to fully quench my creative thirst, I started to veer away from consumer goods and pursue custom one-of-a-kind work within the art world.

I’ve had the opportunity to build custom art pieces, interior installations, and custom luxurious products for high profile clients within Bel Air, CA mega mansions. I intend to always deliver huge value to my clients, while my acute attention to detail and pursuit of excellence assures that my projects are creatively inspired, delivered on time, and beautifully designed.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Never a smooth road when you are forging new paths. There will always be bumps of insecurity, a steady flow of jobs, and unfortunately the unavoidable job you will have to eat.

Please tell us about your work.
Beverly Point Design specializes in bringing together art and industrial design…. The freedom of expression and imagination with the technical production of product design. We are known for ultimate creativity, problem solving, and most importantly the attention to detail. Every detail counts!

What sets us apart from others.. Is our creative process. Anyone can make something that will ultimately solve the root of the problem and fulfill the client’s most basic request. At Beverly Point Design, we solve the most simplistic design solutions with the same intense design process… By taking it apart and rebuilding it with creative unique solutions that go far and beyond the expected. We are most proud of our recent work on 924 Bel Air Rd. the house that recently sold for $95 Million.

What is “success” or “successful” for you?
Success is different than a lot of other people’s ideas of success. Usually, it pertains to money. As an artist, success is driven by the pure achievement of the final product.. from the fun, exciting, and creative process of concept development to design production. (as long as we don’t eat the job.. Ha!) What matters to me is the pure satisfaction of client approval and happiness with the end product.

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