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Meet Jalena Simpson of More Cake? Yes Ma’am

Today we’d like to introduce you to Jalena Simpson.

Thanks for sharing your story with us Jalena. So, let’s start at the beginning and we can move on from there.
I never wanted to be a Baker. My sister is the baker in the family, I, on the other hand, went to art school to be a Photographer. I decided to invest in her to start up a home bakery, we named the business “Yes Ma’am, Sweets From The Kitchen”. We named it based on our upbringing in the South where when you answer your Nana you better reply “yes ma’am”. But my sister was young at the time and didn’t want to be a business owner after a while.

We were getting orders and I didn’t want to abandon what we started. I took on orders for everything, cake pops, cakes, cupcakes, cookies, etc… just so I can have the experience and more in my portfolio. Truthfully I was horrible at it and had no idea what I was doing. When I started there was no YouTube tutorials or cake shop classes that were available. I was getting orders done by a wish and a prayer by practicing and failing at all of the challenges.

After a few years, I opened up an Etsy shop and sold edible fondant cake and cupcake toppers to people all around the world. I made huge improvements in my creations. I still was taking orders for Yes Ma’am locally and working a full-time 9-5 job. The Etsy shop gave me practice on how to work with edible materials. After 3 years of running a successful shop, I was getting bored of creating the same type of toppers over and over again. I wanted to find a way to mold my online shop and home bakery into one business that I had full creative control over.

I quit my 9-5 and formed ‘More Cake? Yes Ma’am, Bad Ass Edible Art”, a place where I can teach my learnings using cake as the medium. Now I teach the artistry of cake with online and in-person tutorials and classes. I wanted to be able to share and teach what I’ve taught myself to others who have the same love for edible art as I do.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For sure hasn’t been a smooth road. When my sister went her way I was left to learn on my own. And the thought of being alone scared me, but at the same time pushed me to prove myself wrong. I had to figure out how to be the baker I never wanted to be, the artist I always dreamed of, and a business owner all at the same time. It’s not easy trying to make a living while working for yourself. Your faced with obstacles that make you feel like your not worthy of success.

What makes it worse are other peoples judgments on you. I for one could care less about what anyone thinks of me, but when there are people out there that talk trash about you it begins to put a negative cloud on what you’ve built. It begins to tear you down.

Especially when I reached a certain height in my career, I had to tackle social media bullies. Social media bullies are people who lacked the confidence to work towards their own success. To ignore them makes you feel weak and to lower yourself to their standards will only hinder you even more. I refuse to allow anyone to block what I have worked so hard for. I had to pull myself out of the ruts and regain confidence and master these obstacles.

Please tell us about More Cake? Yes Ma’am.
I teach people how to create badass whimsical enchanting art using the edible material as the medium for all occasions. On occasion giving classes on the knowledge needed to help grow their hobby into a business.

I’m known for my originality, which is what sets me apart from other cake artists. I don’t want to just create a cake that will be cut and eaten. Every cake I create I do with the thought of wanting more than an “Awe” factor.

I think what I am most proud of is that my business is always growing always moving. I am never too smart to learn more and I am always eager to bring something new that will elevate the growth of my business.

Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory isn’t so specific to one moment. More like a cluster of moments. During Christmas Eve nights my siblings and I would all cram ourselves into one room and try our hardest to sleep through the night.

My brother would wake us all up before the sky saw any glimpse of sunrise. We would be so excited to open our gifts and one of us would run to wake mom and dad.

That was probably my happiest moments as a child. Not so much waking to open our gifts, but more of the comradely between my siblings and I. To be children together and for all of us to be happy at the same time.

Contact Info:

Image Credit:
Dadiana Jean of Dadiana J Photography

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