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Meet Jala Eaton of On My Own Financial

Today we’d like to introduce you to Jala Eaton.

Jala, we appreciate you taking the time to share your story with us today. Where does your story begin?
For years, I worked in Wealth Management as a trust administrator at a fortune 100 bank, protecting money left in trust funds. Seeing millions of dollars daily was a regular occurrence for me. It wasn’t until I saw $100 million dollars in one trust that my desire to empower others activated. Maybe the shift occurred because I knew the money belonged to an older white male who still went into his local branch to do his banking. Maybe it was because I knew trusts with businesses in them always had more money. All I knew is It made me want to build my own wealth and empower other Black women to do the same especially after researching the shocking wealth gap statistics. If he could do it, why couldn’t we? And because none of the clients I was helping looked like me, I knew I had to start my own business to truly help black women.

The black community needs more unbiased professionals that actually understand the black experience. Most attorneys and financial advisors do NOT teach their clients to become independent and self-sufficient because it is bad for business and against their number one interest to make money. I on the other hand see it as a conflict of interest to leave my clients dependent on me because this is how many people are taken advantage of. I’m also trying to help people at all levels. Being able to help more families understand their finances and create financial plans in a pandemic/recession is vital to their survival. A financial plan will help my community by creating a timeline for them to follow for THEIR goals (not society’s goals for them). It helps them focus on the way they manage their money and their time on reaching their financial goals so that they can do the things THEY want to in their life. That’s financial freedom “we” rarely get to experience but we deserve.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The road was never smooth. I didn’t have entrepreneurial people in my circle so I had to learn about starting and owning a business from anywhere and everywhere. I read everything I could find. I spoke to as many people as I could and asked for advice (and had to filter it to find out what would work for me). But most of all I made sure to take action. My biggest struggle was to get over not wanting to be seen. I have so many gifts and I’m good at so many things but I was also afraid to fail. For a lot of my life, the fear of failure stopped me from doing or trying anything. It wasn’t until I solidified my “why” / my mission and purpose that the passion and the drive to succeed overtook my fears. I do what I do and I educate because I want to see people who look like me and people from marginalized communities live the life they dream of. That keeps me going when the money isn’t coming in and when life gets tough.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
On My Own Financial is a business created three years ago with you in mind. As an Attorney and Certified Trust and Financial Advisor, and Your WealthBestfriend™️ (as my social media community calls me), I seek to educate and empower my clients in order to foster financial self-confidence and independence. On My Own Financial is a virtual firm that specializes in financial planning. By teaching investing confidence courses, hosting financial education events and helping people create their estate plans earlier in life, our community is setting themselves up for generations of wealth and continued self-sufficiency success. For my work, I have been nominated by the American Bankers Association as the top 40 under 40 in wealth management and named the top 50 under 50 by the African American Association of Financial Advisors. I want to do my part to close the racial wealth gap. In 2019, it was noted that black women were leading in education and entrepreneurship, but we were still ranking as one of the lowest-earning demographic of people. The number of black women that are the primary breadwinners, primary caretakers for their parents, a single parent, and/or a single women has continued to increase. That makes it necessary now more than ever that black women obtain knowledge and resources to be as financially educated as possible. I decided to empower Black women through financial literacy because this usually results in improved financial health and well-being for her entire family. That’s because Black women are affected most by the racial wealth gap. A gap that often leads to perpetual stress, anxiety, depression, unresolved trauma, and a situation that never gets better, from generation to generation. Many minority groups have been unable to manage and create transformative wealth, which is wealth that builds more wealth. Preventing the racial wealth gap from widening by increasing the transfer of wealth is critical to improving the lives of future generations of Black families.

The purpose of On My Own Financial is not to tell you what to do with your money but to ensure you have a complete financial plan that you create and understand. I have intentionally chosen not to be an investment advisor, therefore I do not sell or recommend investments, instead, I educate and empower you with the knowledge you need to make the decisions best for you. On My Own Financial is a financial education business because I believe this is the best way to close the wealth gap and truly build generational wealth. If a client requests financial coaching, investing education, or estate plan drafting, most appointments are video conferences and everything can be booked and paid for online.

Please visit @onmyownfinancial on Instagram or for free financial education information.

Do you have recommendations for books, apps, blogs, etc?
Hearing other people’s stories always motivates me. I just recently finished The Mother of Black Hollywood by Jenifer Lewis, Becoming by Michelle Obama, Lead from the Outside by Stacey Abrams, The Last Black Unicorn by Tiffany Haddish, Around The Way Girl by Taraji P Henson, Year of Yes by Shonda Rhimes, and all of Luvvi Ajayi’s and 50 cent’s books. But I have also read the traditional business books like Think and Grow Rich by Napoleon Hill, How to Win Friends and Influence People by Dale Carnegie, Originals: How Non-conformists Move the World by Adam grant.

I love the How I Built This Podcast and watching Shark Tank.

Being grateful and helpful is really what helps me do my best in life.


  • Investing Basics Course (on demand) – $99
  • Learn More About Estate Planning – starting @ $7.99
  • 1 on 1 Consultation – starting at $100

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