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Meet Jairo Melgoza of Cre8ive Design Studio

Today we’d like to introduce you to Jairo Melgoza.

Hi Jairo, please kick things off for us with an introduction to yourself and your story.
I actually started doing graphic designing for nightclubs and real estate agencies. One day, a realtor had asked if I can also take photos of the properties. Having my camera just sitting there, not knowing how to really use it besides putting it on “auto”, my little light bulb turned on, like how you see in cartoons, I right away said, “oh yes, I most certainly can take photos of the properties”. I already knew how to use photoshop, so I felt very confident I can make the photos look good. At that point, I was able to add real estate photography to my resume.

After feeling confident at photographing properties, I asked myself, well… what else can I take photos of? I started taking photos of everything. Just so I can learn how to use my camera in manual mode. I have a friend that’s a hairstylist and makeup artist for red carpet events. I had seen that she has worked with great photographers. I was intrigued and wanted to learn how to “shoot” like them. I reached out to my friend and asked her if I could tag along on her next photoshoot or event. Even if it was to take some behind-the-scenes shots. I just wanted to be in that environment to see if it’s something I would like. Within a few weeks, she invited me to a networking event with other photographers/models/MUAs. I was able to shoot with some of the models that day and immediately fell in love with taking portraits.

I also knew I still had a long way into shooting as good as the more seasoned photographers. I started watching tons of YouTube videos of photographers during their shoots/tutorials/lighting techniques. I knew I had to eventually get lighting. A friend of mine had let me shoot with his lighting and was amazed of what I was seeing straight out of the camera.

Then came the next challenge, to learn how to edit using Lightroom and Photoshop. Again, I already had a head start since I knew my way around Photoshop. Lightroom seemed a little overwhelming to learn but it turned out to be somewhat easy. I would stay up very late practicing editing. Started with color correction and exposure corrections. Once I felt I had that down pretty good I started messing around with editing skin texture. Around this time, I finally felt brave enough to start posting my work on my Instagram and Facebook. Each time I would shoot, I would learn something new. Whether it was posing, or lighting, or even camera settings. Definitely learned something new with editing each time.

I would have to say that my signature look is vibrant colors but yet giving it a moody feel to the portraits. Working with models, makeup artist, and brands, really allow me to have that freedom with my creativity.

I currently shoot with models for their portfolio, for brands, and also for workshops.

Are shout-outs allowed? If so, I would like to thank Irene Mar MUA. Without her, my photography career wouldn’t be where I’m at. I have to say she’s one of the best makeup artists I have worked with. Her makeup work is flawless and she’s super quick at it. Her and I throw ideas at each other about colors and angles. She’s been an awesome mentor to say the least.

My ultimate goal is to one day see my work on billboards and ads.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been a very bumpy road. From having to learn photography and everything about it from scratch. It is such a learning curve. But just putting hours of learning and practicing definitely helps. As a creative, you go through a lot of periods of time where you start doubting yourself or questioning the process. You hit a lot of creative blocks. I actually hit a big block when the pandemic first hit. As you know, the whole world came in to a complete stop. No photoshoots were happening for a good year. Then some people started shooting remotely using zoom or FaceTime. I actually never did a shoot like that. But I knew that I needed to start creating again. Once things started opening back up, got several photoshoots in and was back in it.

Then late August of last year, I got COVID. Some say that it was pretty bad. I on the other hand, didn’t feel that bad. Just fevers and body aches and low energy. Well, I ended up going to the ER to get a monoclonal antibodies treatment to help me get better faster, but the ER nurses told me that I had double COVID pneumonia. That I was not going home. I was admitted to the hospital and started another treatment. After a very long ten days in the hospital, I started going nuts. I needed to get out and go home. Haha. I ended up going home on Labor Day of 2021. After that, I was motivated and inspired in to getting creating again. I had so many ideas and wanted to shoot with different models and brands. But then we had another uprise in numbers of COVID cases. A lot of places and people were taking caution and not shooting as much again. But here we are…. still shooting.

Appreciate you sharing that. What should we know about Cre8ive Design Studio?
As I mentioned before, I started as a graphic designer. Cre8ive Design Studio initially specialized in graphic design only. Since then, we have added several other services such as animated design, photography, and very soon cinematography.

What I would like for the readers to know is that we also work with average people. I don’t always shoot with models. Guys or girls… if you want to have some awesome creative portraits of yourself to gift to your special someone or even if it’s just for you, please do not hesitate to get in touch with me. Let’s shoot!! 🖖🏽⚡️📸

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
In photography, I believe you are always taking a risk. At on-location shoots, I’m all about getting cool shots from unordinary angles at times. So with that in mind, there’s times you have to hike unfriendly terrain. Have you ever heard the saying “anything for the shot”? Well, there you have it. As cliche as it sounds, that’s what you have to do at times to get that money shot.

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