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Meet Jaime Boulter of Goldie in Echo Park

Today we’d like to introduce you to Jaime Boulter.

Jaime, please share your story with us. How did you get to where you are today?
I spent most of my childhood in Utah and California, then moved to San Francisco for school, where I lived for eight years and worked in fashion and beauty. After that, I moved to NYC.

I’ve always been an independent and assertive spirit with loads of energy. Once I have a mission, I’m unstoppable.

In NYC, I started out doing freelance textile and print design sales with one of the biggest print design studios, Esti Studio. My good friend Winnie of Studio Grp recommended me for the position and it was a great fit from the start. Having worked in fashion and beauty for my entire adult life, it just seemed right.

After four years of working in fashion and home fashion, I was offered a marketing position with one of the UK’s most prestigious home fashion textile design houses, Diane Harrison Designs. They asked me to open a showroom in Manhattan and to run the North American Market. It was a huge challenge but really built my confidence. I had a boss, a great one in fact, but my role was independent and I tarted feeling the confidence that I knew how to put an organization together and run the day to day operations on my own.

After ten years in NYC, I was feeling like I wanted a change. I had a lot of curiosity about the LA market, so I decided to take the plunge and move there.

After settling into LA, I launched Goldie with my BFF, Jenny Hollowell. She had built a business from scratch before so it was great to have her as a partner throughout the startup process. We both always knew she wanted to eventually start her own PR firm, so after our first year together, I took over Goldie. Jenny went on to launch her own PR and branding firm for film and production called Witness Me.

I think it’s really important to have other people in your life who understand what being an entrepreneur is like. Jenny and I still get together and talk shop and strategize for our businesses. Big picture thinking always works better when you have someone you trust to bounce your ideas off of.

Now, doing Goldie on my own, I handle all sales, marketing, and social media for the entire West Coast. Well, not entirely totally alone, I do have the world’s best bookkeeping team, THE HELL YEAH GROUP. It’s a lot of work, but 90% of the time it just feels like fun. I love collaborating with so many interesting and creative people every day.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Every creative business has its stressful moments, but working with designers, marketing and merchandising teams has always been easy for me. Having knowledge, experience and patience helps a lot. My biggest challenge, I think, was taking the leap into running my own business. The uncertainty of having no steady paycheck (and I had no one to fall back on, since I’d been on my own since I was 17) really drove me to hustle and work like crazy to make sure the business succeeded.

Alright – so let’s talk business. Tell us about Goldie – what should we know?
Goldie is a Los Angeles-based print & textile design representation company. I am its proud owner and design director. I spend my days working with the best print studios from around the world, and the best design teams, too. It’s a business that requires a very holistic approach and way of thinking. I have to respond creatively in the moment, which is very fun and intuitive feeling. But I also have to plan ahead, look at the shows, trends and seasons to put together an ongoing strategy that looks to the future. I feel lucky to have the best print studios from around the world to work with–––what we do as a team sets us apart. We play to win.

Is there a characteristic or quality that you feel is essential to success?
Honestly? My big mouth. And my work ethic. I’m very outgoing and fun, I have a good eye for print design and merchandising, and I work my buns off. I have the ability to trust my gut and take strong actions toward achieving my goals. I am loyal and pay attention to detail. These traits in the fashion world are very important. I also love staying busy. Doing what I love is great, since I work constantly.

Contact Info:


Image Credit:

Jaime Boulter, Claudia Cordic, Sara Phillips

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