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Meet Jade Jaber of The 900 Block in Downtown Hollywood

Today we’d like to introduce you to Jade Jaber.

Jade, can you briefly walk us through your story – how you started and how you got to where you are today.
My current business partner, Narek Petrosyan, and I would attend events on a regular basis back in 2015 and after attending enough events that, in our opinion, weren’t curated properly we ultimately agreed that we could probably host our own shows with the vision we had for a proper house music event.

We recruited a mutual friend to join the company and we started The 900 Block. We started by hosting gatherings for friends from high school with no clear idea of where we wanted to go with the project. We started by curating events every two Thursdays for the first year.

We soon realized that our friends from high school weren’t really big on the house music itself, but more so the party in general. We shifted our focus after the first year to getting ourselves integrated in the thriving underground scene in Los Angeles and began making connections with fellow event promoters, DJs, and others related to the scene. From there we developed our sound, image and brand across 82 events now going on three and a half years.

Has it been a smooth road?
The road has definitely had its ups and downs. Seeing as how neither Narek nor I were involved in the scene prior to starting our own company we had to learn everything by trial and error. We had to learn how to properly curate a lineup that we believed fit the sound that we were trying to push. We were investing in each event out of pocket and had to learn to manage our finances and when and where to cut costs to operate a successful business model. All the struggles we have had ultimately benefited us through the experience. Thankfully, we’ve been pretty good at learning from our mistakes, pivoting our visions when needed, and focusing on certain aspects of the industry that we wanted to get better at. We have been through a lot of hardships that include events with small attendance, financial hits due to those smaller shows, and the overall stresses of growing a brand from nothing into something. He and I have been friends since high school so it’s allowed us to communicate openly and freely whenever needed.

So let’s switch gears a bit and go into The 900 Block story. Tell us more about the business.
Over time we have learned to understand our strengths and weaknesses within the company. Narek and our resident artists Stefan Seay and Michael Fam have taken it upon themselves to lead the way as far the curation of our sound and bookings. Our family, (Stefan and Michael), are two extremely talented producers and DJ’s that have a strong understanding of themselves as artists and our brand. They have become a part of our team and lead the way alongside Narek with our bookings. I myself, try to handle the business end of the company to the best of my ability, I manage our booking contracts with the agencies and venues. I also manage all of our social media content. We have a very open style of communication so wherever one person is needed for assistance we are always open to reaching out to one another to help in any case.

I am most proud of where we have come in our last almost four years. We started in a warehouse throwing parties for friends, and have grown to curating sound for Los Angeles. We have integrated a lot of foreign artists that have never been to the United States before and have welcomed them to our stage with open arms. I believe that what sets us apart from others is the way that we take care of our artists and attendees. When we have an artist that comes from overseas and is in LA for a short time, we take it upon ourselves to show them around. We take them to record shops, some of LA’s more famous sites, comedy shows, and dinners. We bring them into our family and enjoy showing them that LA is not just a money hungry city that doesn’t care for the artists they book.

How do you think the industry will change over the next decade?
The industry is always taking turns. Trends are forever changing. Dance music as a whole has made an incredible resurgence into the spotlight and we can only hope it holds itself up through the next 5-10 years. We like to think that in the next 5-10 years we can turn our company into an Umbrella brand of sorts. We have the vision to integrate ourselves into several different lanes of the industry that include event production, starting our own record label, having branded merchandise, having our own venue or creative space, and the list goes on and on. We would ideally like to have this bigger picture be prevalent with all our decision making but definitely want to focus on one thing at a time to make sure that we are able to give whatever it is we are focusing on 110%. The trends in the city and within music are always changing so our goal is to stay true to our sound and vision and do our best to reflect our work as such. It is important to be flexible of course so we will bend and turn as needed but only with our true core ethos at heart.

Contact Info:

Image Credit:
Jamie Rosenberg. Joseph Paparazzo.

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