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Meet Jad Stephanou of J&R Artisan Fashion in Manhattan Beach

Today we’d like to introduce you to Jad Stephanou.

Jad, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Throughout my life, I have had the blessing of visiting dozens of cities worldwide. Each city and experience brought a new style and ethos to my perception of fashion. Also visiting less-fortunate cities and neighborhoods around the world fueled the idea of starting an Eco and ethically conscious luxury streetwear brand. Out of this, I founded J&R Artisan Fashion to provide fashion dreamers – Fashion Future.

Passionately ethical and sustainable, we are changing the way people perceive modern day designer fashion labels. Refined and progressive, yet fierce our fashion pieces are constructed with the spirit of celebrated European & American artists and designers. Each fashion piece is crafted with futurism, minimalism and a will to be special. Firenze (Florence) is our creative home – a city of dreamers and artists both historically and today. Many offices around the world help further our global blueprint- especially our home in the great fashion city of Los Angeles.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
While the road has had its ups and downs it has defiantly been amazing to experience. Like most businesses, the start was the most difficult. In our first month of operations connecting to a family of customers was challenging. Reem Tannoukhi- our creative director really helped us create a brand ethos which was attractive to many and enabled us to grow rapidly. This coupled with our Eco/ethical identity allowed us to grow at the pace that really is unprecedented in the fashion world. Fast forward to the Summer of 2020 and every day, we add dozens of new excited customers to the J&R family!

Please tell us about J&R Artisan Fashion.
Internationally Recognized

More than just a designer label, each purchase becomes part of an environmental & humanitarian movement. All of our fashion pieces come with a unique story. A story which encompasses fashion philosophy – carefully thought out designs that bring with them unseen ideals and progressive expressions of modern luxury streetwear. Our handmade fashion pieces stand out internationally with celebrated artistic collaborations along with conventional minimalism. Our “GRAFFITI” shoe line alters designer footwear perceptions, whilst our “008” gender-fluid line provides a double take of curated luxury refinement and bold singularity. These unique fashion ingredients come together to create the modern luxury streetwear brand.

NGO Involvement x Luxury Ethical Fashion

Change your perception of luxury fashion. At J&R our brand’s ethos revolves around the concept that each luxury purchase made changes the life of someone else. We provide 6% of all sales to our network of Non-Governmental Organizations. These include but are not limited to the United Nations, MSF(doctors without borders) and smaller organizations based upon what is needed in the current environment. One of the proudest achievements we have been able to make in collaboration with our customers is providing relief to the children of Yemen during the COVID-19 crises that came during a wave of famine, destruction and war. Keep an eye out to our blog to see what emergency we are responding to at any given time. Our artisan streetwear pieces are not just made with handmade luxury materials, but with four different environmental and humanitarian certifications. Our leather, cotton and polyester are ethically sourced with happy workers in a “slow-fashion environment.” In 2020 – forward fashion is conscious fashion. Luxury fashion is now responsible fashion. Welcome to future fashion.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would of took a bit longer before we launched. Naturally, the entire team was excited to share this wonderful concept with the world, so we rushed things a bit. Because of this, our first month of operations was not as smooth as it could of been, and months of operations that came after it!


  • Artisan Shirts 35-100 USD
  • Artisan Footwear 75-225 USD
  • Artisan Jackets/Hoodies- 65-390 USD

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