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Meet Jacqueline Carrington of People of Color in Inland Empire – Corona

Today we’d like to introduce you to Jacqueline Carrington.

Jacqueline, can you briefly walk us through your story – how you started and how you got to where you are today.
The story behind People of Color is two-fold: I didn’t wear nail polish growing up, due to there being little, if not any, pictures of nail polish colors on brown hands. I would always see polished hands and think that it looked nice on them, but could never envision it on myself. Therefore, I only wore top coats on my natural nails growing up. Fast forward to 2019: My three year old daughter, at the time, would always go to my mom’s house and come back with her nails painted. Sadly, I didn’t have any nail polish at home to keep up with her newfound love of nail colors.

My daughter is a slightly lighter shade of brown than me and nail polish colors look different on various shades of skin. So in March 2019, I had the idea: what if someone made a nail polish business called People of Color to complement and celebrate the various shades of brown skin? My slogan became: Nail polish for People of Color and those who live in color. Everyone lives in color, so the polish is truly for everyone who loves the colors we have to offer. However, our nail polish collections are curated to complement the various shades of brown skin as the first thought, not the afterthought.

After setting up our Instagram, website, and sourcing our non-toxic, vegan, and cruelty-free polish, People of Color officially launched in May 2019. It’s been an interesting, fun journey since! We sell online and locally at events in LA, OC, and the IE. Our biggest accomplishment to date is being featured in the October 2019 issue in Essence Magazine! It’s just myself as a one-woman show and I can’t wait to see People of Color grow and continue to represent for People of Color and those who live in color.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Absolutely not! If starting and running a business from scratch was easy, everyone would be doing it. The biggest challenge in most online businesses is convincing your target audience to depart with their hard-earned money and spend it with you, especially when there are so many other businesses and products out there. Carving out a unique space in whichever industry your business chooses to pursue is key to acquiring customers and growing within your niche. You can’t be everything to everybody, but you can be everything to some.

Another challenge is managing expectations. I fully believe in my business, the brand, the brand message, and quality of products, but that doesn’t mean everyone is going to buy all the time. I didn’t expect to explode overnight, but it is still hard and frustrating to seem like you’re on a roll with sales some days and then crickets the next day. It is definitely a roller coaster getting started, but as long as I trend upwards over time, I am happy with my progression in such a short amount of time.

So, as you know, we’re impressed with People of Color – tell our readers more, for example what you’re most proud of and what sets you apart from others.
People of Color is a nail polish brand that offers non-toxic, vegan, cruelty-free nail polish colors curated to complement and celebrate the various shades of brown skin as the first thought, not an afterthought. Our polishes are 10-free, meaning they are free from 10 of the most common toxins found in the majority of nail polishes on the market. I am proud that our brand literally represents People of Color and the various shades of brown skin and ethnicities that People of Color encompass. I strive to curate colors, names of color, and a brand image that showcases the beauty of the people it represents with the polishes. I want our followers and customers to celebrate the beauty of themselves through our brand.

Apart from being featured in Essence magazine, I am most proud of our 5-color “In the Nude” collection that offers five shades that are true nudes for all skin shades. There are not many nude collections in nail polish that attempt to cover skin tones that are normally forgotten. This collection has been very well-received and customers have been so proud of rocking their shades and discovering shades they didn’t think they could wear!

So, what’s next? Any big plans?
My plans for the future are to continue to grow, obtain brand recognition in a crowded space by emphasizing our niche, and work to strategically enter salons and retail spaces that align with our brand and image.

Pricing:

  • Top Coat/Base Coat – $10 each
  • Polishes – $12 each
  • Limited Edition “Affluent” Collection Polishes – $18 each

Contact Info:


Image Credit:

Demi Moore, Shana Lee, Zay Monae Photography, Larissa, Polish Lab Rat and M. Michelle

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