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Meet Jacob Pechenik of Lettuce Grow in Playa Vista

Today we’d like to introduce you to Jacob Pechenik.

Jacob, please share your story with us. How did you get to where you are today?
My Lettuce Grow story began when I started my family. I became especially curious to find out more about where our food was coming from and how it was produced. I saw several issues in the food industry which has little transparency. I quickly learned that there was a problem: we waste over 50% of produce grown, and there is a 1,500-mile journey from farm to plate. Like myself, there has been an entire shift of consumers realizing that plant-based diets are better for us. I wanted to solve an existing problem– a lack of affordable ways to deliver fresh plants to people. Lettuce Grow was a way to change the paradigm of our flawed food system and make it accessible for everybody to grow at home.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It hasn’t been entirely smooth. When we first started, we didn’t want to solve a problem and in return, create a new one. A priority from the beginning was to always be environmentally friendly and avoid single use plastic. Today, we’re making a durable product out of milk jugs and recycled ocean plastic — but along the way, almost every manufacturer said they wouldn’t be able to do this for us. Eventually, we found the right manufacturer fit and perfected the product that we dreamed of. All of the hard work and challenges along the way have been worth it though, we haven’t had a return on our product yet!

Alright – so let’s talk business. Tell us about Lettuce Grow – what should we know?
Lettuce Grow is on a mission to bring some much-needed change to our food system and help people use fewer resources by growing healthier food at home. Lettuce Grow’s self-watering, self-fertilizing hydroponic Farmstands are vertical vegetable gardens made from ocean-bound recycled plastic that make it easy and fun for everyone to grow fresh food, no matter their gardening knowledge or background.

Lettuce Grow also gives back to the community through our Lettuce Give program. Through partnerships with the Whole Kids Foundation and schools, nonprofits and community organizations, we grant one Farmstand for every ten sold.

Every time we hear from a family who tells us that Lettuce Grow has caused them to think more about the food they eat or when we hear how interested a child has become in eating veggies because of their interactions with the Farmstand—those are all very proud moments.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Zooey Deschanel, Co-Founder of Lettuce Grow


  • Farmstands start at $348 (holds 12 plants) and can be expanded for addtl plant capacity. Each live, seedling refill is $2

Contact Info:

Image Credit:
Max Wanger (headshot of Jacob); Julia Keim (photos of Lettuce Grow)

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