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Meet Jacinda aka DJ Jiji Sweet of Hustle Girl Entertainment in South Bay Area

Today we’d like to introduce you to Jacinda aka DJ Jiji Sweet.

So, before we jump into specific questions about the practice, why don’t you give our readers a few quick bullet points about you and your story.
20 plus years of experience. Started Djing in 1995 As a Senior at the University of Arizona. DJ SoulPhat was my mentor there, as a Resident of Tucson. Here is a list of my DJ Credits.

TV Show Appearances, Events, Commercials, Etc.

2017 – New Edition Hollywood Hall of Fame DJ
2017 – Official DJ – Rosewood TV Series Wrap Party
2017 – Official DJ – Grow House Movie Afterparty
2017-2020 – Official 7 Eleven Event DJ
2017 -2020 Chargers -USA Football Protection Tour Camp
2017 – Official DJ -Palm Springs Women Jazz Fest
2017 -Official DJ Hey Girlfriend Network
2017 – Official DJ – Pitch Publicity (
2017 – Official DJ Hip Hop Church LA
2017 – Official DJ Jack N Jill LA Fundraiser Hard Rock
2017 – Official DJ Grammy Gift Suite
2017 – Official DJ Sierra Canyon Motown Fundraiser
2017 Carson Chamber of Commerce Event
2017 – Official DJ – (GLAAACC)

Greater Los Angeles African American Chamber of Commerce
2017 – Official DJ Lucky Lady Casino Grand Opening
2017 – Official DJ – Claremont College Dedication
2017 – Official DJ – KJLH Health Expo
2017 – Globe Theater All White Party
2017 – Official DJ Russell’s Muscles
2017 – Official DJ -UCLA Pansaa Event
2017 – Official Royal Blunts Tour DJ
2017 – Official DJ – Up Fest City Tour
2016 – Official DJ Taste of Soul Opening Night Mixer
2015 – SEA Female DJ of the Year Nominee
2010 SEA Female DJ of the Year
2010 Hustler of the Year Award Hip Hop Hall of Fame
2010 DJ of the Year Female Honors
2002 DJ of The Year – Technitions West Coast

(Yoyo /Boyz in the Hood)
Battle DJ-Adidas TV Commercial
Battle DJ- KSWISS Commercial
Warm Up DJ-Steve Harvey’s Big Time- TV Show on WB
Guest DJ-Soul Train-Television Show
Guest DJ Appearance-Rap City The Basement TV Show on BET
On Tour With Major Recording Artists
Tour DJ – Melanie Fiona
Tour DJ- YoYo
Tour DJ- SWV
Tour DJ- Teedra Moses
Special Events City Slam-ESPN
Summer Jam-100.3 The Beat
All Star Weekend for YoYo-NBA
All Star Weekend for Fat Man Scoop –NBA
All Star Weekend for Master P and Lil Romeo –NBA

Print Exposure Featured in:
Joe Magazine
Latin Affiliated Magazine
The Songbuz Magazine
The Source Magazine-Tale of the Tape
Hip Hop Weekly

Current Residency:
Hustler Casino
Viceroy Hotel Santa Monica
EPK with Monique Show

House of Blues Video

MOTM Audition Cuts

Has it been a smooth road?
Not At All. But Thats a Good Thing. In any business, I think you have to know what to do when things go wrong! How to handle things when you get thrown in the fire. That’s the best part of 2020. Learning more things about yourself now is more important than ever.

Struggles Along The Way:

1. Being a Female in a male-dominated business…lol…always a struggle
2. Learning how to be an open format dj, which keeps you working. Keeps you on your toes.
3. Learning that it is a Business, no a continuous party!
4. Turntables – Tech, and how technology starts off helping you but then makes it appear to be easy to outsiders, onlookers, and potential competition.
5. #covid19——A Struggle For The Ages..:)…..Forever Changing the Game, The laws of the Land regarding 1099 employment, Disability Insurance, etc.

We’d love to hear more about your business.
Hustle Girl Entertainment is the Motto – DJ Jiji Sweet. 20 Plus years of experience. An Open Format Dj Specializing in rocking the party. An open format djs job is to read the Crowd! and Rock! Hip Hop, Rnb, Top 40, Reggae, Reggaeton, Old School. You Name It.

Most proud of Rocking with the Great DJs of our Time, and also having the respect of the Vets as well.

What Sets Me Apart from other djs is experience, the ability to rock turntables, cdjs, videos, and controllers and connect with folks from all age groups.

Is our city a good place to do what you do?
Oh Yes. Los Angeles, Hollywood is the entertainment capital. A lot of great clubs, great groups, radio stations, A lot of possibilities if you Hustle, Work Hard, and Connect with different folks. Bottom Line is to rock the party you are at. Every night is different. You gotta know what client is from of you.

Starting out, if you are a resident of Los Angeles. Learn what works here. Its the #2 Market, next to NY (#`1) Learn the market, which has a large Latino population (5-1). If you are going to go for gigs in any market, you have to know what works there in the clubs, on the radio, backyard events, etc. Know The Market!

You can make a great living in any market, you just have to Know Where You are, don’t get fooled by the internet and what it looks like. They always leave out the part about the Sweat and Tears!… LOL

Contact Info:

  • Website:
  • Phone: 323-309-1751
  • Email:
  • Instagram: DJjijisweet
  • Facebook: Hitupjijisweet
  • Twitter: dJjijisweet2019


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