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Meet Jabari Johnson of Colors Worldwide

Today we’d like to introduce you to Jabari Johnson.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I moved to Los Angeles in 2012 and started a small party called COLORS in 2013. At first, the main goal of the party was to bring my friends together every month in an inclusive environment around great music. Today COLORS Worldwide has grown into an entertainment company producing shows around the world (R&B ONLY, COLORS COMEDY), while developing talent in music and the arts.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
When you are trying to do something extraordinary, the road is never easy. I’ve never taken any investment in my company so scaling a business using revenue you’re earning is always a challenge but it’s made my entrepreneurial spirit stronger. We know how to budget, plan, and optimize more than a lot of other businesses in our space.

Please tell us about Colors Worldwide.
COLORS Worldwide is an entertainment company. We are most known for producing live events like R&B ONLY which is the largest R&B based show in the world. We’re proud of the audience we’ve been able to build and this is just the beginning of where we are headed. I think our initial focus on R&B music has been what set us apart from other companies. In the near future, we’ll focus on other underserved markets in the live space and began launching experiences for those.

Do you look back particularly fondly on any memories from childhood?
My childhood was surrounded by music, so going to concerts, waiting for the latest hip-hop albums to drop, and debating who was the best rapper with my friends are some of my favorite memories.

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