Today we’d like to introduce you to Isabelle Kristiansen.
Isabelle, can you briefly walk us through your story – how you started and how you got to where you are today.
I’m originally from Gothenburg, a small town in Sweden. I’ve known since I was a little kid that my purpose in life is to create and make people feel something.
In 2014, I moved to San Francisco where I studied advertising at the Academy of Art University. In 2017, after completing my bachelors degree, I was hired by GREY Advertising as an Art Director to help build and shape their first West Coast location in Los Angeles. GREY is an award-winning advertising agency that’s part of a large global network with offices in more than 96 countries. I was their first Art Director and their second hire at the new office. While at GREY, I was the creative lead on Hasbro, Disney, Pantene, and FitBit. Working at GREY was a very important time in my life and I worked with people who inspired me everyday. Not to mention the clients I worked with were some of the most recognized brands in the world.
In early 2019, I started working at ROSEWOOD Creative, where I work currently. At ROSEWOOD, I am the Art Director on Propel Water (a Gatorade company and division of PepsiCo), where I develop and execute creative social strategy for Instagram, Facebook, Twitter, and YouTube. I’ve art directed and directed shoots for Propel with A-list talent including Ciara, Lucy Hale, and Chromeo. In addition to creative strategy, I also helped execute the Propel Co:Labs Fitness Festival, one of the biggest fitness festivals in the United States. So far this year, I’ve produced over 100 pieces of creative content for the brand.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think everyone in this field can relate when I say that as creatives, we get challenged everyday by our clients and the brands they represent. We always do our best to bring the idea to life and leave our mark on the creative from start to finish. It’s challenging, but also fun! One of the challenging aspects of advertising can be the hard work and long hours. It’s also competitive and there is a lot of great talent out there. I’ve found that it’s important to not compare yourself to others, but instead get inspired and learn from other creatives. The best work is created when people work and have fun together.
So let’s switch gears a bit and go into the ROSEWOOD Creative story. Tell us more about the business.
At ROSEWOOD, we work with clients such as Apple, Beats By Dre, Propel, Netflix, Krug Champagne, LVMH, and AEG.
We develop strategies, content, and influencer campaigns for some of the most innovative brands and high profile personalities in the world. We work hard and play hard while aspiring to be the most talented team of social media storytellers. One of the things I enjoy most about working at ROSEWOOD is how it’s a true collaborative effort and no matter what team you’re working on, everyone gives it their all.
Has luck played a meaningful role in your life and business?
Not too sure if I believe in luck, but I do believe in working hard, always trying your best and surrounding yourself with good-hearted people who will always build you up.
Jessica Sprowitz, Cory Gehr