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Meet Isabel Ocampo and Tanya Garcia of Sophisticated Marketing in Boyle Heights

Today we’d like to introduce you to Isabel Ocampo and Tanya Garcia.

Sophisticated Marketing is a marketing service firm of creative minds. We are a proud Latina owned business. Our firm is conformed of Isabel Ocampo and Tanya Garcia. We both come from similar backgrounds, raised by single mothers, and our upbringing was a huge motivation to creating our business. Our mothers and community throughout the years have empowered us in our daily life. Our community has been the center of our upbringing and we decided to start a business to empower small businesses in our community. We realized that as the years go by, many businesses can go out of business due to lack of marketing. We want to educate our fellow business owners of the many different marketing strategies that one can implement to grow their consumers. Sophisticated Marketing is here, in thanks to the outpouring support of our family, friends, and community.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business is never easy, we admit to having minor setbacks just like many businesses. One of our minor setbacks was our own fear of the unknown and people attempting to discourage us. We both knew and are aware of the amount of potential we have within ourselves and our business. However, the fear of our services not being compatible with our community frighten us. We are proud to say we overcame this minor setback with acknowledging that we are in business to assist and see our community prosper.

Alright – so let’s talk business. Tell us about Sophisticated Marketing – what should we know?
Sophisticated Marketing specializes in a variety of marketing services such as digital, traditional, content, B2B, B2C, public relations, branding and much more. We are extremely proud of taking the initiative and starting our own business. However, we are proudest of having the opportunity to help businesses increase their revenue and at the same time encouraging them to give back to the community. Our firm is most known for our community engagement. We enjoy participating and creating local resource fairs and events to empower our fellow entrepreneurs and our constituents. Our commitment to empower our communities and our fellow business owners set us apart from other marketing agencies.

Is there a characteristic or quality that you feel is essential to success?
We believe that every business owner brings their own characteristics to the table, which allows their business to be successful. At Sophisticated Marketing, we have the determination and pride in our own work. We are our biggest fans! We acknowledge that if things do not go as planned, we need to be self-reliant, persistent and remain positive throughout the situation. It is our will power, mission, and passion that allows us to keep creating success. Most importantly, our struggles and our triumphs motivate and inspire us day by day. We understand that any business can take time to grow and there will be times when we want to give up. We are patient and we have the drive to create opportunities for ourselves instead of waiting for the opportunities to knock at our doors.

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Sophisticated Marketing

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