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Meet Inza Ford

Today we’d like to introduce you to Inza Ford.

Thanks for sharing your story with us Inza. So, let’s start at the beginning and we can move on from there.
“Creating custom looks and lasting impressions one queen at a time.” – Inza Ford Makeup Artistry

My journey in entering the beauty industry started about ten years ago when my sister walked me into a MAC Cosmetics store and asked the beauty advisor to give me a soft, natural makeup look. At the time, I was going through depression, and I didn’t feel good about my presence. I went in open-minded and the young lady who helped me, made me feel amazing. She enhanced my beauty with soft subtle looks. It made me feel confident, and she educated me on how to use makeup.

Fast forward to 2015; I started getting into different types of beauty products and began practicing on myself and my friends. I started educating myself on brands, products, and tools. Being able to make women smile, make them feel beautiful, and answer any questions they may have about makeup makes my heart smile entirely. I finally took a leap of faith, and started my company in January 2020; My company offers makeup artistry (custom looks) ranging from the natural everyday look to the glam look. I offer one on one makeup classes and brow tinting.

Has it been a smooth road?
Starting my business was not easy at all. I asked myself many questions along the way and hesitated twice in 2019 before taking that leap of faith. I started my business while in school full time for my Master’s Degree in Education, working full-time, and maintaining my household. When I decided to launch my company, I wanted it to represent me in the best way possible. I wondered to myself, “How can I purchase everything I need for my company and still maintain my other obligations. I had to start small and research brands that I could use for my clientele that I would use on myself.

I put together my business plan and a calendar on how I wanted to launch the business. After I created my LLC, I had the logo design completed. It took four different logo designs before I was completely satisfied with my vision. The next step was, “How would I market myself in an industry that is saturated with makeup artists.” How can I stand out from everyone else? I had to continuously tell myself to be genuine and be who you are. People will see how passionate you are about your brand and your work.

So let’s switch gears a bit and go into the Inza Ford Makeup Artistry story. Tell us more about the business.
Inza Ford Makeup Artistry specializes in creating custom looks and enhancing beauty one queen at a time. I also offer one on one makeup classes where I educate on brow sculpting, highlighting and contouring, eye shadow placement and shading, eyeliner and lips, proper skincare, and setting skin for makeup. I offer eyebrow tinting and waxing as well. I am most known for my natural glam looks and my ombre lip combinations.

What I am most proud of as a company is that I’ve overcome my fears in actually starting my company. The joy of seeing support from friends, family, and complete strangers has been incredible. When people recommend Inza Ford Makeup Artistry, I want them to see the passionate makeup artist that cares about her client’s needs and desires.

How do you think the industry will change over the next decade?
Within the next year, my goals will be to start my lipstick and lash line.

I would love to open my own studio where I can educate other aspiring makeup artists.

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