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Meet Inland Empire Photography: JTS Photography

Today we’d like to introduce you to JTS Photography.

JTS, please share your story with us. How did you get to where you are today?
I’ve always been interested in photography, and when I was about 8 years old, I wanted to do black and white film photography. As I grew older, I put my dreams of being a photographer to the side due to the fact that I could see no way of that being possible. In 2011, I threw my mother a birthday party and my aunt and uncle came and brought their Nikon D90. I was enamored at the very thought of holding it and also nervous as well. However, despite my apprehension, I shot the entire party and by the end of the night, I had found my new calling. 1 month later I saved enough money to purchase my first camera which was a Nikon D60. I was so excited to learn about this new craft so I watched hours and hours of YouTube and added as many photographers as I could on Facebook to ask them questions. I had a vision for my company and how far I wanted to take it, so I went by MidEighties Photography because it represented the Era in which I was born. As 2011 came to an ending, I wasn’t picking up my camera too much because business was extremely slow and I was a tad bit discouraged. I came home from class on a beautiful fall day at the end of November and that was when my love for photography all of a sudden blossomed. I knew that I had to capture anything that caught my eye that day. I then started shooting for free, I would go to a certain location on the weekends and would put a status saying where I was going to be and for how long and whoever came got free pictures. I started getting more and more people interested in shooting with me that my business began to grow. I then started putting my first name on pictures and began calling it Jus’Toi Singer Photography (JTS) for short, soon JTS just stuck. In 2015 my lovely fiance showed interest in shooting and I began teaching her how to use the camera. She took to it like a fish to water and became JTS Photography’s second shooter and my business partner. Together we have had the most successful business year to date. We love what we do, and we let our customers know that it’s not about the money, it’s about the memories.

Has it been a smooth road?
It hasn’t at all been a smooth ride, but definitely worth it. There were times when I wanted to quit due to the fact hat I felt that I wasn’t good enough. I saw so many wonderful photographers around me, but I decided that I couldn’t compete with them, the only person I needed to compete with was me.

What moment in your career do you look back most fondly on?
I can’t say we have one specific proudest moment, we have plenty. It makes us proud when we see the excitement on our customers faces when we give them what they ask for. When they get excited, we get excited!

Tell us more about the struggles you’ve faced along the way.
There was a time when we didn’t have too many customers coming in. There were times when we didn’t have shoots for months because not too many people knew who we were. I think it’s difficult for anybody who is building their brand. However we just started doing promo shoots so that people could see what we were capable of, and that got us back on the map. It wasn’t about the money, it was about the love and passion for the craft.

Is our city a good place to do what you do?
We definitely feel that LA is one of the BEST places to start your career! There are so many opportunities because there are so many people who are interested expressing themselves in the art form of photography. I would tell anyone who is interested in doing art in any form to come to LA

Contact Info:

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Image Credit:
DJ Grade A, Timothy Monya, Julanda Norton (Baby Nola), Imani Bias, Courtney Gonzales, Brittany Singer, Aaron and Ebony Barnes, Gia Givalli, Leshai O’Bregon, Amber and Bobby Roush

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