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Meet Ilana Rubin of Perfect The Event in Irvine

Today we’d like to introduce you to Ilana Rubin.

Ilana, please share your story with us. How did you get to where you are today?
It all started back in 2009 when I was slowly entering the entertainment and hospitality industries. I was working my way through school by promoting some of the hottest events in my local city. This quickly evolved into producing large scale social events such as concerts, trade-shows, and even sporting events at arenas. Anything from 2,000 attendees to 10,000 with a celebrity appearance was the new norm for me.

I lived this chaotic yet magical life for the next few years until graduation rolled around and I accepted a position with a new 75-acre property in Rhode Island. I was eager to begin as their new Event Sales Manager, this was a sparkling new property with all the potential. The property consisted of a Country Club and Marina with both indoor and outdoor event spaces. Due to my background in sales and marketing (thanks to my large scale events), my position developed into Director Of Sales & Marketing. So now, I was not only booking weddings and events for the property, but I was also welcoming new members, marketing on social media, and approving any digital or print media for the property.

I most likely still would of been with that location to this day if it wasn’t for the desire to move west. Warmer weather and endless opportunity.

I moved to California towards the end of 2014 and never looked back. It has been such a blessing to move to the West Coast! I started my career path here by working for Fairmont Hotels as a Catering Sales Manager tending to a corporate market. Some of my clients consisted of Google, Medtronic, Western Digital, and Boscia. I was loving the fast pace of my position but was missing the element of “social”. Getting to know my clients on personal levels and be creative with their events. I took a moment to reevaluate my growth and goals in life. Coming to the conclusion that it was time to let my entrepreneurial spirit shine!

Perfect The Event was born! Today, My team and I are best known for specializing in weddings and events that seek out an unforgettable experience, out of the box designs and pristine execution. I am honored to be able to work at some of the best properties in Southern California and plan events for mogul-type individuals such as Executives of Dior.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Just like any new company, we all are susceptible to daily struggles. To be honest, I am not sure if these struggles even go away. There will always be highs and lows for any entrepreneur.

I think the biggest struggle is figuring out how to properly gauge for the future when you are just starting out. What should your pricing be? How quickly do you need to increase it to sustain a living and growth for your business? What stands you apart from those in the same line of work as you? Networking. Bills. Laws. Taxes. So many things business-wise, a lot of entrepreneurs do not think of when starting a business. For me, this is all I thought about and because I was so proactive with getting everything in line, I truly believe this helped the quick success of my career growth.

So, as you know, we’re impressed with Perfect The Event – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Perfect The Event is a wedding and event planning company based out of Orange County, California. Priding ourselves in creating a stress-free planning environment by using organizational tools both online and off. We listen to our clients’ desires and then give them their own little unique twist to stand out. Planning weddings and events from all over Southern California to Las Vegas. We are an event planning company for the stylishly chic individual.

But what does it actually mean to be an event planning company? What do I actually do as a wedding and event planner? Well, the best answer I can give is something along the lines of those memes you see with the pictures that say “what my friends think I do” “what I think I do” “what I actually do”. Ironically I do ALL of those things that friends and I think I do. From coordinating with vendors, building relationships, making visions come to life, part-time “therapist”, defuse bombs, eat a lot of great food, tackle logistics of event flow from all angles, to being a security blanket, my title of “wedding and event planner” can be defined by a lengthy novel.

Because of all these things that I do, my clients become friends and family to me. We keep in touch, we are honest with each other, we always seem to feel like we have known each other for years. I have been called a Fairy Godmother and constantly praised for my ability to “keep things real”. I don’t change who I am as a person, I stay true myself within my profession. Building and keeping relationships with not just my clients but also all event staff. Coming from a background where I worked venue side for so many years, I truly understand the hard work that each individual puts into a long wedding or event day. I want to make sure everyone from all outlets feels comfortable with me so that way, we can work cohesively as a team, as a unit, and execute a flawless day.

Contact Info:

Image Credit:
Photographer: Jenny Quicksall

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