Today we’d like to introduce you to Ilana Friedman and Ingrid De La O.
Thanks for sharing your story with us Ilana and Ingrid. So, let’s start at the beginning and we can move on from there.
TUSOL essentially began when Ingrid was diagnosed with Chron’s disease, a heterotopic pregnancy and postpartum depression – all at the age of 30. After several surgeries and a diet of primarily pharmaceuticals, she realized that traditional Western Medicine was proving insufficient and decided to take her health into her own hands.
From there, Ingrid set off on a mission to learn about the root causes of her ailments. After recognizing that solely studying nutrition wasn’t comprehensive enough, she began focusing on biochemistry to learn the exact chemical reactions that take place in the body, and how she could begin to rewire her system to properly heal and thrive. She studied the synergy between vitamins and minerals and began developing a collection of functional smoothies for herself based on the complementary combinations of the superfoods she had discovered.
After experiencing rapid, exceptional results (curing Chron’s and postpartum depression within the first four months), she couldn’t wait to share her formulations with more people. Her smoothies soon became a staple for Malibu Locals. Ingrid spent all of her time studying and formulating smoothies designed to address each individual’s specific ailments.
Lucky for me, I happened to be one of her clients at the time. I had just returned to Malibu after years in the Napa Valley working in the high-end restaurant industry which had taken its toll on my health. Within the first month, Ingrid’s curated smoothies had drastically improved my leaky gut symptoms and helped improve my hormonal balance. I was quickly hooked and became committed to sharing this healing with more people. Together we created TUSOL to help those in our community – and beyond – improve their health and ultimately happiness on a deeply cellular level.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I think that anytime you wish to bring something new into the universe – whether an idea, a product or a belief – you will undoubtedly encounter challenges.
When we began developing TUSOL, we did so with extreme clarity of mission and identified principles upon which we would refuse to compromise. In doing so, we inherently created challenges for ourselves. Perhaps the most evident is in our commitment to sourcing only the highest-possible-quality ingredients and third-party lab testing them in their component parts as well as in their final batched form for purity. Refusing to cut corners in this capacity surely requires exponentially more resources – primarily time and money – but we truly leaned into our mission to heal our community through nutrition and had to recalibrate our business in many ways to honor our work and maintain this promise.
Alright – so let’s talk business. Tell us about TUSOL Wellness – what should we know?
TUSOL Wellness is a Malibu-based nutrition company with a collection of cutting-edge smoothie mixes engineered from chemistry-backed recipes and the finest active ingredients in the world to promote physiological health on the deepest cellular level. Currently available in five different formulations — CALM, BALANCE, ENERGIZE, REJUVENATE and ILLUMINATE – each TUSOL smoothie combines a nutrient-dense cocktail of complimentary superfoods, adaptogens, probiotics and enzymes specifically designed to nourish, heal and enhance performance of both the mind and body.
TUSOL smoothies couldn’t be easier to make. Available for purchase online at tusolwellness.com, customers can choose between 5 different recipes to create a custom order of 20 packets, delivered monthly in a decorative holding box. Each smoothie comes prepackaged in a portable, single-portion sachet, and takes less than a minute to make—simply blend with ice and your choice of water or nut milk, and enjoy.
Unlike most brands on the market, TUSOL smoothies contain zero fillers, sugars, dyes, preservatives, or yucky fake protein powder. In fact, they don’t contain anything fake at all. Instead, TUSOL’s research-backed recipes rely on all-natural, organic and deeply-powerful sources of natural protein, antioxidants, plants and active molecules like chlorophyll to target specific dysfunction in the body, from gut inflammation to chronic lethargy to mental stress to loss of skin elasticity. In this way, TUSOL is truly the first smart smoothie.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Ingrid and I have been fortunate enough to receive support from a variety of people in our lives along this journey.
Family and friends have attended countless product tastings over the years to help fine-tune flavor profiles, and have conducted in-home trials to fully experience how these smoothies interact with their daily lives. This feedback has been imperative in directing our formulations.
Our clients also play a critical role in TUSOL. From day one, we’ve aimed to foster a strong community around our products and lifestyle, and by allowing our clients to contribute to the conversation they have the ability to inform product development, content creation and essentially the future of our company. We wish to remain in service of our clients and support them in any way possible through our work. It’s truly a collaborative process.
- Sample Box: 5 Functional Smoothies $35
- Signature Box: 20 Functional Smoothies $119
- Address: 30765 Pacific Coast Hwy #543
Malibu, CA 90265
- Website: tusolwellness.com
- Phone: 310 893 3628
- Email: firstname.lastname@example.org
- Instagram: tusolwellness
- Facebook: tusolwellness
Courtesy of TUSOL Wellness, photography by Julie Wuellner