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Meet Ian Maxion of Ian Maxion – Makeup, Hair & Photography in West Hollywood

Today we’d like to introduce you to Ian Maxion.

Thanks for sharing your story with us Ian. So, let’s start at the beginning and we can move on from there.
It’s been a long time coming, but I’ve finally made the all-in switch to the world of Beauty. I’ve been on all sides of the Fashion and Beauty industry, from working as a Creative Director for ad agencies, a photographer on set, a producer responsible for hiring talent, to the makeup artist and hairstylist for just about every occasion.

After wearing all those hats, the one that I knew fit me best was the one that made women feel beautiful and empowered. I’ve finally listened to all my girlfriends, who have nicknamed me their “Glam Expert” (because all of them call me before stepping out into the world) and I’ve pursued my passion for beauty. Besides, I’ve already been doing it low-key for years.

My mom was a cosmetologist and even had her own Salon in the SF – Bay Area growing up. I’ve been around the business for as long as I can remember. But, coming from a traditional Filipino family, I never felt like being a makeup artist or hairstylist was acceptable for being a man. So I decided the “right” thing to do was go to school, get my degree and work the regular 9-5. And that’s exactly what I did. But, it didn’t feed my soul. So a few months ago, I decided to finally follow in my mom’s footsteps and just go for it. And trust me, I couldn’t be happier!

Women look at me like their Gay Fairy… God… Father? Ok, maybe that’s a bit much. More like their Gay BFF, the one that holds a makeup brush, a curling iron, the outfit they’ll wear, a camera, and most likely her confidence before she takes a step out, on a set, the red carpet or even down the aisle.

This may sound cheesy but my dream is to help all of my clients feel as strong, confident and beautiful as possible. So ladies, if you’re looking to get glammed up but most importantly feel really good about yourself, send me a note. I would love to hear from you. Who’s ready for a Maxion Glamover?

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Switching into the freelance world has definitely been an interesting transition. I appreciate the time flexibility and clearly I LOVE what I do. But getting used to the highs and lows of bookings is much different than knowing that my next check is coming in two weeks.

I’ve helped start businesses from scratch, so I understand what it takes to flourish. The struggle for me really has been not only being the talent, but also being the receptionist, the marketing, the PR, the social media guy, editor, blogger, etc. But this is all the bitter-sweet struggles of being your own boss. I wouldn’t trade it in for the world.

Alright – so let’s talk business. Tell us about Ian Maxion – Makeup, Hair & Photography – what should we know?
I do makeup, hair and photography. A triple threat some would say. I’ve always been inspired by Victoria’s Secret models, Old Hollywood Glam, Iconic 90’s Supermodels, and Britney Spears (circa 2001) so my work really reflects that. I know what’s trending right now is the “YouTube” style of doing makeup, i.e. contour, lashes, baking, crazy eyeshadow, overdrawn lips, and though I have the utmost respect for that talent and skill, my mission is to really bring out and amplify a women’s natural beauty.

My girlfriends would always tell people “Ian’s the one to go to if you want boys to turn their heads and for random girls to wanna be your friend”. I think what they mean by that is, I have a style that helps women feel really comfortable and empowered with who they are which in turn makes boys wanna get their number and other women want to be around them. Confidence is KEY to getting people to notice you and that’s what I bring out. That is what I am most proud of, my innate skill to give women confidence through beauty.

What sets me apart from other makeup and hair stylists is that I also have a background in photography. I offer all three services when usually you have to hire those talents separately. A one-stop shop.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
The person that I give credit to most about my skill is my mom. She’s been my cheerleader, inspiration, and advocate for as long as I’ve been alive. Unfortunately, we lost her in February, 2014 but she’s still around leading me to where I need to go.

My mom had the ability to make every single one of her clients feel like they were her best friend. She always went above and beyond to help make her clients, friends, and family feel special. And I think that’s a trait that I carry with me.

I know she’s looking down on me from some fabulous cloud holding big yellow pom poms and wearing a shirt with my face on it (I’m not kidding, she had one) screaming and guiding me every step of the way.


  • Summer Special – 1 look, makeup, hair + photography for $175 (offer valid only til September 15) Please contact me for further details.

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Ian Maxion

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