Today we’d like to introduce you to Ian Claproth.
Ian, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2018, I journaled the idea of introducing an Indonesian Food-concept to LA. This idea came from realizing that not many people are familiar with Indonesian culture.
I then asked my Oma to teach me her Saté recipe. I began practicing and after sometime, I created my own version of her recipe. I also had a lot of help from my aunts and uncles who also deserve credit.
After gaining confidence with Satay LA’s recipe, I knew I was ready to work Satay LA’s first festival. In early 2018, my Oom Robert told me about an Indonesian festival that was being held in Anaheim. I immediately contacted the owner, Michael from SOCAL INDOS to be apart of his festival. He was extremely generous and gave us a shot. Long story short, a few hours into the festival, and we completely sold out. Everyone at the Indonesian festival loved the Saté. From that point on, my cousin Stephanie partnered with me. Since then, we have successfully operated delivery services, catering gigs, pop-ups, and even had a kitchen space in DTLA with Lokels Only.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t been easy at all. I had plans to work big events like EDC, Coachella, and a local-popular festival, the 626 Nightmarket, but covid really put a hold on those plans
So let’s switch gears a bit and go into the Satay LA story. Tell us more about the business.
Satay LA specializes in our Saté, but honestly, our Nasi goreng(Indonesian Fried Rice), Homemade peanut sauce and even our Indo-coleslaw are very special as well.
Personally, I really think our originality, passion, and our unique recipes separates us apart from everyone else.
Has luck played a meaningful role in your life and business?
I don’t feel lucky, so I can’t say that luck had anything to do with my life or with the business to be honest. I truly believe that if you are honest with yourself and work with passion, things will play in your favor. It’s a Golden Rule.
- Instagram: @satay_LA
- Yelp: https://yelp.to/2c7YlmrI6ab