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Meet Howard Lim of HOW Creative

Today we’d like to introduce you to Howard Lim.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
At the age of 5, I took powdered paint, stirred it into the water and began mixing colors. I submerged my finger into the paint and pressed my wet fingertip onto the silky paper using my finger as a paintbrush. I felt like I was writing music on the paper. I was immediately drawn to the idea of creating something from nothing, replicating ideas from my imagination, instinctually knowing the possibilities were endless. The passion to create was instant.

I was fortunate to be mentored throughout primary school with teachers submitting my artwork for awards and recognition. My artwork was selected to represent the school when I was in the 4th grade. It laid a foundation of validation.

I opted to attend California Polytechnic State University to pursue a degree in Applied Art & Design. I was fortunate to have a supportive family who encouraged me to pursue my passion. Thereafter, I attended the Art Center School of Design in Pasadena where I was selected to enroll in the first Macintosh lab in the world (yup, I’m old). Once I touched the keyboard I recognized the power it was going to impose on the future of business, art, and the world.

During that time, if you needed materials printed, you had to use a typographer. If you required special effects, you needed to send it out to a specialist. Even for simple print jobs like a business card, it needed to be sent out to a professional which caused prices to skyrocket. Because I had the strong fundamentals in design and advertising, I realized I could have full control from concept to entire production using the Macintosh computer.

This positioned me to blend analog and digital. Although I was trained on the traditional methods and applications, I also understood how to harness, capture and leverage technology. This set me apart from my peers and launched my career.

Over the years, I constantly strove to keep ahead. When my industry became saturated, I would reinvent myself and my business model ensuring every year I was creating more value for my clients and industries. Ultimately, I developed a passion for designing all sized businesses and supporting entrepreneurs.

Has it been a smooth road?
It has not been a smooth road. In the beginning, I faced a lot of resistance from many companies/clients telling me it was impossible to generate media all through the computer. People were attached to the traditional methods and couldn’t conceive of what was possible. It was the Fortune 500 companies who gave me the opportunity to represent them and do things that were different to engage and attract a broad audience. They took a risk on me and were greatly rewarded. Ultimately, my name was passed around from industry to industry.

When people say something is impossible, it is because they’ve given up on the idea and they cannot envision it themselves. Quite honestly, that’s usually a sign you are onto something. When branding became a buzzword, it was misunderstood and misused- and still is. Conveying what branding actually is and the power it wields has been a recent challenge. Branding is a language in itself and one of the most important business languages there is. When the tools are used appropriately, it can bring tremendous wealth and opportunity for businesses.

So let’s switch gears a bit and go into the HOW Creative story. Tell us more about the business.
What do you do?
We build and design businesses for greater wealth and opportunities.

What do you specialize in?
We take a holistic approach. Our specialty is blending business development, branding and marketing. We are niched in that we work with every size company, in every industry and in every category no matter what part of the business cycle the company is in. We have the capacity to revive failing companies, identify untapped revenue streams, or create an entire business from the back of a napkin. Our specialty is not being specialized but broadly able to support all types of businesses.

What are you known for?
I’m known as a Fortune 500 Branding Expert. I create authentic, world-class brands.

What are you most proud of as a company?
We are proud that we can help businesses thrive and feel fulfilled. Our work doesn’t just impact the business owner, it affects the employees, the stakeholders, the customers, and the community.

What sets you apart from others?
I am a whole brain thinker. I can think both analytically and creatively. This ability has allowed me to be a keen problem solver, finding solutions for companies that others were unable to identify.

How do you think the industry will change over the next decade?
I see a lot happening with personalization, customization and authenticity. By saying companies are moving toward authenticity, I mean that companies are going to be more transparent and honest with their stakeholders. This is already happening en masse and will continue to new levels we haven’t conceived of yet.

This can be seen as their ability to connect with their consumers- never before has there been such immediate access to companies as social media allows for today. This can mean, sharing information on the village where the coffee beans in your commercial cup of coffee come from or information related to the food you’re consuming or where your shoes are manufactured. More than ever, people will expect a direct connection to the source.

People want to belong to businesses they can truly trust, that align with their core values and philosophy while adding tremendous value to their lives.


  • I always start with an Online Brand and Business Assessment for $500

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